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Update TikTok Audiences destination to include Legacy audience creation setup #6481

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Jul 30, 2025
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Update TikTok Audiences destination to include Legacy audience creation setup #6481

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14 changes: 8 additions & 6 deletions src/connections/destinations/catalog/actions-tiktok-audiences/index.md
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Expand Up @@ -70,24 +70,26 @@ To sync additional audiences from your Engage space, create a separate mapping i
5. On the Destination **Settings** tab, name your destination and authenticate with TikTok Audiences using OAuth.

6. Once authenticated, toggle “Enable Destination” on and click **Save Changes**.

7. Follow the steps in the [Create a TikTok Audience](#create-a-tiktok-audience) section to create an audience. Once complete, make sure to note the `audience_id` obtained during this process, then proceed to Step 8.

7. Navigate to the **Mappings** tab, click **New Mapping**, and select **Add Users**.
8. Navigate to the **Mappings** tab, click **New Mapping**, and select **Add Users**.

8. Under Select mappings, select the TikTok "Advertiser ID" of the audience segment you want to add users to. Input the `audience_id` of that audience segment under "Audience ID." **Note: A separate mapping must be created for each audience segment you plan to send Engage audiences to.**
9. Under Select mappings, select the TikTok "Advertiser ID" of the audience segment you want to add users to. Input the `audience_id` of that audience segment under "Audience ID." **Note: A separate mapping must be created for each audience segment you plan to send Engage audiences to.**

**Note:** Once you've created the audience using the name of Segment's audience key, you can get the Audience ID from TikTok's Assets>Audiences page. You'll also find the Advertised ID, noted by `aadvid`, over the TikTok URL.

9. Repeat steps 7 and 8 to also set up a **Remove Users** mapping.
10. Repeat steps 7 and 8 to also set up a **Remove Users** mapping.

10. Navigate back to **Engage > Audiences** and click on the audience from Step 1.
11. Navigate back to **Engage > Audiences** and click on the audience from Step 1.

11. Click **Add Destinations** and select the TikTok Audiences destination you just created. In the settings that appear in the side panel, toggle the **Send Track** option on and do **not** change the Audience Entered/Audience Exited event names. Click **Save Settings**.
12. Click **Add Destinations** and select the TikTok Audiences destination you just created. In the settings that appear in the side panel, toggle the **Send Track** option on and do **not** change the Audience Entered/Audience Exited event names. Click **Save Settings**.

The setup is complete and the audience will start syncing to TikTok. The audience will appear in your [TikTok Ads Manager](https://www.tiktok.com/business/en-US/solutions/ads-manager){:target="_blank"} account under **Assets > Audiences**. Please note that it can take 24-48 hours for users to appear in TikTok.

To sync additional audiences from your Engage space, create a separate mapping in the TikTok Audiences destination. Navigate to **Connections > Destinations**, search and select the TikTok Audiences destination, and follow steps 7-11 above.

### Create a TikTok Audience
### Create a TikTok Audience (_Legacy_)

To create an audience in Segment:

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