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Update FB Pixel and Conversions API docs #1996

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Merged
merged 5 commits into from
Oct 11, 2021
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kdaswani
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Proposed changes

  • Update FB Pixel docs to explain requirements for using external_id
  • Update FB Conversions API docs to explain requirements for using external_id client-side

Merge timing

  • ASAP once approved

Related issues

https://segment.atlassian.net/browse/STRATCONN-968

@kdaswani kdaswani requested a review from a team as a code owner October 11, 2021 20:15
@kdaswani kdaswani requested review from stayseesong and removed request for a team October 11, 2021 20:15
@kdaswani
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Adding docs changes to FB Conversions API to this PR right now.

@kdaswani
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hi @markzegarelli! we needed to update a few settings as part of these updates, so can you please run make catalog and add to this PR?

also, I noticed the branch chosen to merge into is develop instead of master. is that expected? thanks!

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also, I noticed the branch chosen to merge into is develop instead of master. is that expected? thanks!

Hey @kdaswani, yes this is expected. We have transitioned to having twice-weekly docs releases. We do this by queuing work in develop and then merging to master at set times throughout the week.

@markzegarelli markzegarelli removed the request for review from stayseesong October 11, 2021 21:42
@markzegarelli markzegarelli added content When the bug is about content that needs to get fixed enhancement labels Oct 11, 2021
@markzegarelli markzegarelli merged commit 490ddf0 into develop Oct 11, 2021
@markzegarelli markzegarelli deleted the update-fb-docs branch October 11, 2021 22:22
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Thank you for your contribution! Your pull request is merged, but may take a day or two to appear on the site.

@@ -123,7 +123,7 @@ For more information about Track calls, see the [Track method](/docs/connections

Beginning February 15th 2021, Facebook requires the `action_source` server event parameter for all events sent to the Conversions API. This parameter is used to specify where the conversions occurred. If `action_source` is set to 'website' then the `client_user_agent` and the `event_source_url` parameters are also required. Events sent to the Conversions API after February 15th that do not meet the requirements may not be available for optimization, targeting, or measurement.

| Server Event Parameter | Requirement | Implementation |
| Server Event Parameter | Requirement | Implementation p |
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@markzegarelli was adding this p intentional?

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