Rename SerializeCql to SerializeValue

[muzarski]

Fixes: #905

Changes

• renamed SerializeCql trait/macro to SerializeValue. Changed all occurrences of SerializeCql to SerializeValue (in the docs, etc.)
• renamed serialize_cql to serialize_value in functions that implement derive macro
• renamed macro impl_serialize_cql_via_value to impl_serialize_value_via_value

Pre-review checklist

• I have split my patch into logically separate commits.
• All commit messages clearly explain what they change and why.
• [ ] I added relevant tests for new features and bug fixes.
• All commits compile, pass static checks and pass test.
• PR description sums up the changes and reasons why they should be introduced.
• [ ] I have provided docstrings for the public items that I want to introduce.
• I have adjusted the documentation in ./docs/source/.
• I added appropriate Fixes: annotations to PR description.

[github-actions]

cargo semver-checks detected some API incompatibilities in this PR.
Checked commit: 7440d3d

See the following report for details:

cargo semver-checks output

./scripts/semver-checks.sh --baseline-rev 5dbb10b800ef90a2f5ec08ca9b39c2c3e78c5e86
+ cargo semver-checks -p scylla -p scylla-cql --baseline-rev 5dbb10b800ef90a2f5ec08ca9b39c2c3e78c5e86
     Cloning 5dbb10b800ef90a2f5ec08ca9b39c2c3e78c5e86
     Parsing scylla v0.13.0 (current)
      Parsed [  19.073s] (current)
     Parsing scylla v0.13.0 (baseline)
      Parsed [  17.956s] (baseline)
    Checking scylla v0.13.0 -> v0.13.0 (no change)
     Checked [   0.560s] 72 checks; 72 passed, 0 unnecessary
    Finished [  37.637s] scylla
     Parsing scylla-cql v0.2.0 (current)
      Parsed [   9.700s] (current)
     Parsing scylla-cql v0.2.0 (baseline)
      Parsed [   9.823s] (baseline)
    Checking scylla-cql v0.2.0 -> v0.2.0 (no change)
     Checked [   0.269s] 72 checks; 70 passed, 2 failed, 0 unnecessary

--- failure enum_missing: pub enum removed or renamed ---

Description:
A publicly-visible enum cannot be imported by its prior path. A `pub use` may have been removed, or the enum itself may have been renamed or removed entirely.
        ref: https://doc.rust-lang.org/cargo/reference/semver.html#item-remove
       impl: https://github.com/obi1kenobi/cargo-semver-checks/tree/v0.31.0/src/lints/enum_missing.ron

Failed in:
  enum scylla_cql::types::serialize::value::ValueToSerializeCqlAdapterError, previously in file /home/runner/work/scylla-rust-driver/scylla-rust-driver/target/semver-checks/git-5dbb10b800ef90a2f5ec08ca9b39c2c3e78c5e86/9d56708774382af089bdfc1466263fbbb6f42efa/scylla-cql/src/types/serialize/value.rs:1470

--- failure trait_missing: pub trait removed or renamed ---

Description:
A publicly-visible trait cannot be imported by its prior path. A `pub use` may have been removed, or the trait itself may have been renamed or removed entirely.
        ref: https://doc.rust-lang.org/cargo/reference/semver.html#item-remove
       impl: https://github.com/obi1kenobi/cargo-semver-checks/tree/v0.31.0/src/lints/trait_missing.ron

Failed in:
  trait scylla_cql::types::serialize::value::SerializeCql, previously in file /home/runner/work/scylla-rust-driver/scylla-rust-driver/target/semver-checks/git-5dbb10b800ef90a2f5ec08ca9b39c2c3e78c5e86/9d56708774382af089bdfc1466263fbbb6f42efa/scylla-cql/src/types/serialize/value.rs:37
     Summary semver requires new major version: 2 major and 0 minor checks failed
    Finished [  19.828s] scylla-cql
make: *** [Makefile:61: semver-rev] Error 1

[wprzytula]

Please also rename cql.rs in scylla-macros to value.rs.

[muzarski]

v1.1: rebased on top of main

[roydahan]

@wprzytula / @Lorak-mmk I think this one can be merged, both of you approved it.