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Copy file name to clipboardExpand all lines: src/connections/sources/catalog/cloud-apps/herow/index.md
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---
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title: Herow
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source-type: event
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beta: true
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[HEROW](https://www.herow.io) is a contextual platform for mobile application. Built around everyday behaviors and powered by location intelligence, its one-stop solution allows apps to maximize mobile engagement with their users.
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With HEROW simple, straightforward SaaS platform, mobile marketers and developers can:
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+ Better understand how, when and where their app is being used
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+ Create user segments based on real-world behaviors and moments
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+ Significantly improve engagement through contextual notifications and in-app actions
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+ Better understand how, when and where their app is being used
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+ Create user segments based on real-world behaviors and moments
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+ Significantly improve engagement through contextual notifications and in-app actions
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Its SaaS platform uses hyper-precise location technology and machine-learning algorithms to provide mobile applications with true user context - a combination of location, behavior, and surroundings.
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### Home Entered
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|Property Name|Type|Description|
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| -------- | -------- | -------- |
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|latitude|float|The latitude of the user’s location at the time of the event.|
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### Home Exited
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|Property Name|Type|Description|
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| -------- | -------- | -------- |
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|latitude|float|The latitude of the user’s location at the time of the event.|
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### Office Entered
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|Property Name|Type|Description|
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| -------- | -------- | -------- |
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|latitude|float|The latitude of the user’s location at the time of the event.|
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|longitude|float|The longitude of the user at the time of the event.|
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|accuracy|float|The accuracy of the user’s location at the time of the event in meters.|
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### Office Exited
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|Property Name|Type|Description|
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| -------- | -------- | -------- |
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|latitude|float|The latitude of the user’s location at the time of the event.|
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### Commute Started (Coming soon)
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|Property Name|Type|Description|
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| -------- | -------- | -------- |
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|latitude|float|The latitude of the user’s location at the time of the event.|
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|longitude|float|The longitude of the user at the time of the event.|
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|accuracy|float|The accuracy of the user’s location at the time of the event in meters.|
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### Commute Ended (Coming soon)
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|Property Name|Type|Description|
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| -------- | -------- | -------- |
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|latitude|float|The latitude of the user’s location at the time of the event.|
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|longitude|float|The longitude of the user at the time of the event.|
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|accuracy|float|The accuracy of the user’s location at the time of the event in meters.|
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### User Traits
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|Attribute Name|Type|Description|
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| -------- | -------- | -------- |
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|herow_home_postal_code|string|The postal code of the user's "Home" location|
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