Update citation webpage (#33311)

Author: ivalaginja

README.md

@@ -7,6 +7,7 @@
 # pandas: powerful Python data analysis toolkit
 [![PyPI Latest Release](https://img.shields.io/pypi/v/pandas.svg)](https://pypi.org/project/pandas/)
 [![Conda Latest Release](https://anaconda.org/conda-forge/pandas/badges/version.svg)](https://anaconda.org/anaconda/pandas/)
+[![DOI](https://zenodo.org/badge/DOI/10.5281/zenodo.3509134.svg)](https://doi.org/10.5281/zenodo.3509134)
 [![Package Status](https://img.shields.io/pypi/status/pandas.svg)](https://pypi.org/project/pandas/)
 [![License](https://img.shields.io/pypi/l/pandas.svg)](https://github.com/pandas-dev/pandas/blob/master/LICENSE)
 [![Travis Build Status](https://travis-ci.org/pandas-dev/pandas.svg?branch=master)](https://travis-ci.org/pandas-dev/pandas)

web/pandas/about/citing.md

@@ -2,31 +2,35 @@
 
 ## Citing pandas
 
-If you use _pandas_ for a scientific publication, we would appreciate citations to one of the following papers:
+If you use _pandas_ for a scientific publication, we would appreciate citations to the published software and the
+following paper:
+
+- [pandas on Zenodo](https://zenodo.org/record/3715232#.XoqFyC2ZOL8),
+   Please find us on Zenodo and replace with the citation for the version you are using. You cna replace the full author
+   list from there with "The pandas development team" like in the example below.
+
+        @software{reback2020pandas,
+            author       = {The pandas development team},
+            title        = {pandas-dev/pandas: Pandas},
+            month        = feb,
+            year         = 2020,
+            publisher    = {Zenodo},
+            version      = {latest},
+            doi          = {10.5281/zenodo.3509134},
+            url          = {https://doi.org/10.5281/zenodo.3509134}
+        }
 
 - [Data structures for statistical computing in python](https://conference.scipy.org/proceedings/scipy2010/pdfs/mckinney.pdf),
    McKinney, Proceedings of the 9th Python in Science Conference, Volume 445, 2010.
 
-        @inproceedings{mckinney2010data,
-            title={Data structures for statistical computing in python},
-            author={Wes McKinney},
-            booktitle={Proceedings of the 9th Python in Science Conference},
-            volume={445},
-            pages={51--56},
-            year={2010},
-            organization={Austin, TX}
-        }
-
-
-- [pandas: a foundational Python library for data analysis and statistics](https://www.scribd.com/document/71048089/pandas-a-Foundational-Python-Library-for-Data-Analysis-and-Statistics),
-  McKinney, Python for High Performance and Scientific Computing, Volume 14, 2011.
-
-        @article{mckinney2011pandas,
-            title={pandas: a foundational Python library for data analysis and statistics},
-            author={Wes McKinney},
-            journal={Python for High Performance and Scientific Computing},
-            volume={14},
-            year={2011}
+        @InProceedings{ mckinney-proc-scipy-2010,
+          author    = { {W}es {M}c{K}inney },
+          title     = { {D}ata {S}tructures for {S}tatistical {C}omputing in {P}ython },
+          booktitle = { {P}roceedings of the 9th {P}ython in {S}cience {C}onference },
+          pages     = { 56 - 61 },
+          year      = { 2010 },
+          editor    = { {S}t\'efan van der {W}alt and {J}arrod {M}illman },
+          doi       = { 10.25080/Majora-92bf1922-00a }
         }
 
 ## Brand and logo