diff --git a/includes/class-wc-google-gtag-js.php b/includes/class-wc-google-gtag-js.php
index da6273de..9e5ee347 100644
--- a/includes/class-wc-google-gtag-js.php
+++ b/includes/class-wc-google-gtag-js.php
@@ -102,8 +102,8 @@ function %2$s(){dataLayer.push(arguments);}
 					esc_js( $this->get( 'ga_id' ) ),
 					esc_js( $this->tracker_function_name() ),
 					esc_js( static::DEVELOPER_ID ),
-					wp_json_encode( $this->get_consent_modes() ),
-					wp_json_encode( $this->get_site_tag_config() )
+					wp_json_encode( $this->get_consent_modes(), JSON_HEX_TAG | JSON_UNESCAPED_SLASHES ),
+					wp_json_encode( $this->get_site_tag_config(), JSON_HEX_TAG | JSON_UNESCAPED_SLASHES )
 				)
 			)
 		);
@@ -162,6 +162,7 @@ public function inline_script_data(): void {
 						'events'                => $this->get_enabled_events(),
 						'identifier'            => $this->get( 'ga_product_identifier' ),
 					),
+					JSON_HEX_TAG | JSON_UNESCAPED_SLASHES
 				),
 			)
 		);
@@ -246,7 +247,7 @@ public function append_script_data( string $type, $data ): void {
 	 * @return string
 	 */
 	public function get_script_data(): string {
-		return wp_json_encode( $this->script_data );
+		return wp_json_encode( $this->script_data, JSON_HEX_TAG | JSON_UNESCAPED_SLASHES );
 	}
 
 	/**