diff --git a/src/privacy/data-retention-policy.md b/src/privacy/data-retention-policy.md
index f4cf16e58e..d56aaa963b 100644
--- a/src/privacy/data-retention-policy.md
+++ b/src/privacy/data-retention-policy.md
@@ -17,7 +17,7 @@ Segment enforces a strict data retention policy for all:
 ## Effective Date
 Segment’s enforcement of this data retention policy for active customers begins on:
 - **April 15, 2025** for Object Store data
-- **July 15, 2025** for Archive event and Profile events data stores
+- **August 15, 2025** for Archive event and Profile events data stores
 
 ## Active customers
 
@@ -53,8 +53,8 @@ Select the default retention period for the workspace in this setting. This valu
 - 90 days
 - 180 days
 - 365 days
-- 3 years (the default setting starting July 15, 2025)
-- Unlimited (deprecated July 15, 2025)
+- 3 years (the default setting starting August 15, 2025)
+- Unlimited (deprecated August 15, 2025)
  
 ### What data is impacted?
 
@@ -134,4 +134,4 @@ Segment unrecoverably deletes the workspace after 30 days of inactivity, unless
 
 ### Data deletion delays
 
-When data reaches the end of its retention period, deletion is scheduled in accordance with Segment’s data retention policy. While Segment aims to complete the deletion process promptly, there may be occasional delays due to processing times or technical constraints. Segment is committed to initiating data deletions as soon as possible and strives to complete deletions within 7 days of the scheduled date.
\ No newline at end of file
+When data reaches the end of its retention period, deletion is scheduled in accordance with Segment’s data retention policy. While Segment aims to complete the deletion process promptly, there may be occasional delays due to processing times or technical constraints. Segment is committed to initiating data deletions as soon as possible and strives to complete deletions within 7 days of the scheduled date.