diff --git a/src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md b/src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md index 8f10275ca3..56b673c911 100644 --- a/src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md +++ b/src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md @@ -6,7 +6,7 @@ hidden: true --- > info "" -> This document is about a feature which is in beta. This means that the destination is in active development, and some functionality may change before it becomes generally available +> This document is about a feature that is in beta. This means that the destination is in active development, and some functionality may change before it becomes generally available > success "" > **Good to know**: This page is about the [Actions-framework](/docs/connections/destinations/actions/) Google Enhanced Conversions Segment destination. @@ -14,36 +14,25 @@ hidden: true The Google Enhanced Conversions destination enables you to improve the accuracy of your conversion measurement. You can send first-party customer conversion data from your website, such as email address, to Google Ads. Segment hashes this data sends it in a privacy-safe way. Google matches hashed data with signed-in Google accounts to attribute the conversion to ad events, such as clicks or views. To learn more about Google Enhanced Conversions, see Google's documentation [About enhanced conversions (beta)](https://support.google.com/google-ads/answer/9888656?hl=en-GB){:target="_blank"}. > warning "Before you begin" -> Enable Enhanced Conversions in your Google Ads account. When you authenticate your Segment works space with your Google Account, use a Google Account that is a member of your Google Ads account. +> Enable Enhanced Conversions in your Google Ads account. For each Conversion, specify in the settings to that you will use the enhanced conversions API: +> 1. When you log in to Google Ads, make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}. +> 2. Click **Tools & Settings** in the top bar, and select **Conversions** from the dropdown. Select the **Conversion Action** you want Segment to log to. +> 3. Expand the tab for **Enhanced Conversions**. Enable **Turn on enhanced conversions** and click **Edit code**, then **Use enhanced conversions API**. +> +> When you authenticate your Segment workspace with your Google Account, use a Google Account that is a member of your Google Ads account. ## Getting started +### Add the Google Enhanced Conversions destination to your workspace + The Actions Google Enhanced Conversions destination is in Private Beta, and does not appear in the Destinations Catalog. -1. To access the destination, navigate to this URL: `https://app.segment.com//destinations/catalog/actions-google-enhanced-conversions`. Replace `` with your workspace slug. +1. To access the destination, navigate to this URL: `https://app.segment.com//destinations/catalog/actions-google-enhanced-conversions` Replace `` with your workspace slug. 2. Click **Configure Actions Google Enhanced Conversions** in the top-right corner of the screen. 3. Select the source to use to send data to Google Enhanced Conversions. -4. Enter your Conversion Tracking ID. For more information, see the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}. - 1. To find your Conversion Tracking ID, log in to Google Ads, and make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}. - 2. Click **Tools & Settings** in the top bar, and select **Conversions** from the dropdown. Select the **Conversion Action** you want Segment to log to. - 3. Open the menu for **Enhanced Conversions**. Enable **Turn on enhanced conversions** and click **Edit code**, then **Use enhanced conversions API**. - 4. Open the **Tag setup** menu. In the *Select how you want to install your tag* section, select **Install the tag yourself - Add the tag to your website code**. - 5. Scroll down to the **Event snippet** and click **Download snippet**. - 6. Open the snippet in a text editor, you should see something like the following: - ```html - - - ``` - 7. On the line that begins `'send_to`, copy the digits that come directly after `AW-`. For example, if the line reads `'send_to': 'AW-123456789/YdJ9ma7Q-DB2qGvaPapk`, copy `123456789`. This is your Conversion Tracking ID. - 5. Click **Configure Actions**. - 6. Click **Create Destination**. +4. Enter your Conversion Tracking ID. Find it in your Google Ads account using the instructions in the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}. When you log in to Google Ads, make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}. Note you'll follow these same instructions to get the Conversion label, which you'll need when you set up your first Action, below. +5. Click **Configure Actions**. +6. Click **Create Destination**. ### Connect to Google Enhanced Conversions @@ -56,7 +45,7 @@ Actions define which events Segment sends to Google Enhanced Conversions, and th 1. Navigate to the **Actions** tab on the destination. 2. Click **Add Subscription**, and select **Post Conversion**. 3. Configure the **Event Trigger**. For example, you can trigger the action whenever the source sends an Event named `Purchase`. Click **Continue** to configure the action fields, skip Testing for now. ![The action fires when it receives an event named Purchase](images/gec_trigger.png) -4. Find the Conversion Label. This string is in the Event snippet you downloaded in a previous step. On the line that begins `'send_to'`, copy the string that comes after the Conversion Tracking ID. For example, For example, if the line reads `'send_to': 'AW-123456789/YdJ9ma7Q-DB2qGvaPapk`, copy `YdJ9ma7Q-DB2qGvaPapk`, this is the Conversion Label. +4. Enter the Conversion Label. Find it using the instructions in the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}. 5. Configure the remaining properties. The **Email** field is not editable. In the default configuration, `properties.email` maps to the Email property in Google Enhanced Conversions. If `properties.email` is unavailable, the destination uses `traits.email` as a fallback. 6. When you're finished editing the action fields, click **Continue**. Click **Save**. 7. To test your action, expand the **Test event trigger** section. Segment searches for recent events that match the trigger conditions. If there are no recent events that match the criteria, click **manually enter an event**, and replace the default event data with the following: