Use friendly name for Ra logs

[kjnilsson]

Also contains various fixes for Ra logging.

[#163724857]

Requires rabbitmq/ra#53

And rabbitmq/rabbitmq-common#297

[michaelklishin]

A dependent change requires a gmake clean in the Umbrella.

Log entries with this change look like this:

2019-02-05 16:46:21.091 [notice] <0.672.0> queue 'qq.2' in vhost '/': candidate -> leader in term: 1
2019-02-05 16:46:21.091 [info] <0.668.0> ra: started cluster %2F_qq.2 with 1 servers
0 servers failed to start: []
Leader: {'%2F_qq.2',rabbit@warp10}
2019-02-05 16:46:21.110 [debug] <0.672.0> queue 'qq.2' in vhost '/': enabling ra cluster changes in 1
2019-02-05 16:46:42.918 [info] <0.672.0> queue 'qq.2' in vhost '/': terminating with {shutdown,delete} in state leader

So Ra logs its node IDs but quorum queues use more specific names such as queue 'qq.2' in vhost '/'.