diff --git a/.github/workflows/e2e.yaml b/.github/workflows/e2e.yaml
new file mode 100644
index 000000000..ab880ed26
--- /dev/null
+++ b/.github/workflows/e2e.yaml
@@ -0,0 +1,20 @@
+name: e2e
+
+on:
+  workflow_dispatch:
+  pull_request:
+  push:
+    branches:
+    - main
+
+jobs:
+  e2e-kind:
+    runs-on: ubuntu-latest
+    steps:
+    - uses: actions/checkout@v1
+    - uses: actions/setup-go@v3
+      with:
+        go-version-file: "go.mod"
+    - name: Run e2e tests
+      run: |
+        make e2e
diff --git a/Makefile b/Makefile
index 2f361a625..15215f9ee 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,15 @@
-
+###########################
+# Configuration Variables #
+###########################
 # Image URL to use all building/pushing image targets
-IMG ?= controller:latest
+export IMAGE_REPO ?= quay.io/operator-framework/operator-controller
+export IMAGE_TAG ?= devel
+export GO_BUILD_TAGS ?= upstream
+IMG?=$(IMAGE_REPO):$(IMAGE_TAG)
+
+OPERATOR_CONTROLLER_NAMESPACE ?= operator-controller-system
+KIND_CLUSTER_NAME ?= operator-controller
+
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.25.0
 
@@ -16,6 +25,9 @@ endif
 SHELL = /usr/bin/env bash -o pipefail
 .SHELLFLAGS = -ec
 
+# Disable -j flag for make
+.NOTPARALLEL:
+
 .PHONY: all
 all: build
 
@@ -54,10 +66,28 @@ fmt: ## Run go fmt against code.
 vet: ## Run go vet against code.
 	go vet ./...
 
-.PHONY: test
-test: manifests generate fmt vet envtest ## Run tests.
+.PHONY: test test-e2e e2e kind-load kind-cluster kind-cluster-cleanup
+test: manifests generate fmt vet envtest test-e2e ## Run all tests.
 	KUBEBUILDER_ASSETS="$(shell $(ENVTEST) use $(ENVTEST_K8S_VERSION) --bin-dir $(LOCALBIN) -p path)" go test ./... -coverprofile cover.out
 
+FOCUS := $(if $(TEST),-v -focus "$(TEST)")
+E2E_FLAGS ?= ""
+test-e2e: ginkgo ## Run the e2e tests
+	$(GINKGO) --tags $(GO_BUILD_TAGS) $(E2E_FLAGS) -trace -progress $(FOCUS) test/e2e
+
+e2e: KIND_CLUSTER_NAME=operator-controller-e2e
+e2e: run test-e2e kind-cluster-cleanup ## Run e2e test suite on local kind cluster
+
+kind-load: kind ## Loads the currently constructed image onto the cluster
+	$(KIND) load docker-image $(IMG) --name $(KIND_CLUSTER_NAME)
+
+kind-cluster: kind kind-cluster-cleanup ## Standup a kind cluster
+	$(KIND) create cluster --name ${KIND_CLUSTER_NAME}
+	$(KIND) export kubeconfig --name ${KIND_CLUSTER_NAME}
+
+kind-cluster-cleanup: kind ## Delete the kind cluster
+	$(KIND) delete cluster --name ${KIND_CLUSTER_NAME}
+
 ##@ Build
 
 .PHONY: build
@@ -65,14 +95,17 @@ build: manifests generate fmt vet ## Build manager binary.
 	go build -o bin/manager main.go
 
 .PHONY: run
-run: manifests generate fmt vet ## Run a controller from your host.
-	go run ./main.go
+run: docker-build kind-cluster kind-load install deploy wait ## Build the operator-controller then deploy it into a new kind cluster.
+
+.PHONY: wait
+wait:
+	kubectl wait --for=condition=Available --namespace=$(OPERATOR_CONTROLLER_NAMESPACE) deployment/operator-controller-controller-manager --timeout=60s
 
 # If you wish built the manager image targeting other platforms you can use the --platform flag.
 # (i.e. docker build --platform linux/arm64 ). However, you must enable docker buildKit for it.
 # More info: https://docs.docker.com/develop/develop-images/build_enhancements/
 .PHONY: docker-build
-docker-build: test ## Build docker image with the manager.
+docker-build: generate ## Build docker image with the operator-controller.
 	docker build -t ${IMG} .
 
 .PHONY: docker-push
@@ -129,12 +162,24 @@ $(LOCALBIN):
 ## Tool Binaries
 KUSTOMIZE ?= $(LOCALBIN)/kustomize
 CONTROLLER_GEN ?= $(LOCALBIN)/controller-gen
+KIND ?= $(LOCALBIN)/kind
+GINKGO ?= $(LOCALBIN)/ginkgo
 ENVTEST ?= $(LOCALBIN)/setup-envtest
 
 ## Tool Versions
 KUSTOMIZE_VERSION ?= v4.5.7
 CONTROLLER_TOOLS_VERSION ?= v0.10.0
 
+.PHONY: kind
+kind: $(KIND) ## Download kind locally if necessary.
+$(KIND): $(LOCALBIN)
+	test -s $(LOCALBIN)/kind || GOBIN=$(LOCALBIN) go install sigs.k8s.io/kind@v0.15.0
+
+.PHONY: ginkgo
+ginkgo: $(GINKGO) ## Download ginkgo locally if necessary.
+$(GINKGO): $(LOCALBIN)
+	test -s $(LOCALBIN)/ginkgo || GOBIN=$(LOCALBIN) go install github.com/onsi/ginkgo/v2/ginkgo@v2.1.4
+
 KUSTOMIZE_INSTALL_SCRIPT ?= "https://raw.githubusercontent.com/kubernetes-sigs/kustomize/master/hack/install_kustomize.sh"
 .PHONY: kustomize
 kustomize: $(KUSTOMIZE) ## Download kustomize locally if necessary. If wrong version is installed, it will be removed before downloading.
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 5c5f0b84c..754433c31 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -1,2 +1,8 @@
 resources:
 - manager.yaml
+apiVersion: kustomize.config.k8s.io/v1beta1
+kind: Kustomization
+images:
+- name: controller
+  newName: quay.io/operator-framework/operator-controller
+  newTag: devel
diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index ff064e5d3..42a435060 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -71,6 +71,7 @@ spec:
         args:
         - --leader-elect
         image: controller:latest
+        imagePullPolicy: IfNotPresent
         name: manager
         securityContext:
           allowPrivilegeEscalation: false
diff --git a/test/e2e/e2e_suite_test.go b/test/e2e/e2e_suite_test.go
new file mode 100644
index 000000000..428c0b25f
--- /dev/null
+++ b/test/e2e/e2e_suite_test.go
@@ -0,0 +1,38 @@
+package e2e
+
+import (
+	"testing"
+	"time"
+
+	. "github.com/onsi/ginkgo/v2"
+	. "github.com/onsi/gomega"
+	"k8s.io/apimachinery/pkg/runtime"
+	"k8s.io/client-go/rest"
+	ctrl "sigs.k8s.io/controller-runtime"
+	"sigs.k8s.io/controller-runtime/pkg/client"
+
+	operatorv1alpha1 "github.com/operator-framework/operator-controller/api/v1alpha1"
+)
+
+var (
+	cfg *rest.Config
+	c   client.Client
+)
+
+func TestE2E(t *testing.T) {
+	RegisterFailHandler(Fail)
+	SetDefaultEventuallyTimeout(1 * time.Minute)
+	SetDefaultEventuallyPollingInterval(1 * time.Second)
+	RunSpecs(t, "E2E Suite")
+}
+
+var _ = BeforeSuite(func() {
+	cfg = ctrl.GetConfigOrDie()
+
+	scheme := runtime.NewScheme()
+	err := operatorv1alpha1.AddToScheme(scheme)
+	Expect(err).To(Not(HaveOccurred()))
+
+	c, err = client.New(cfg, client.Options{Scheme: scheme})
+	Expect(err).To(Not(HaveOccurred()))
+})
diff --git a/test/e2e/reconcile_test.go b/test/e2e/reconcile_test.go
new file mode 100644
index 000000000..d2b993d55
--- /dev/null
+++ b/test/e2e/reconcile_test.go
@@ -0,0 +1,46 @@
+package e2e
+
+import (
+	"context"
+	"fmt"
+
+	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
+	"k8s.io/apimachinery/pkg/util/rand"
+
+	. "github.com/onsi/ginkgo/v2"
+	. "github.com/onsi/gomega"
+	operatorv1alpha1 "github.com/operator-framework/operator-controller/api/v1alpha1"
+)
+
+var _ = Describe("Operator Install", func() {
+	When("a valid Operator CR specifying a package", func() {
+		var (
+			operator *operatorv1alpha1.Operator
+			ctx      context.Context
+			err      error
+		)
+		BeforeEach(func() {
+			ctx = context.Background()
+
+			operator = &operatorv1alpha1.Operator{
+				ObjectMeta: metav1.ObjectMeta{
+					Name: fmt.Sprintf("operator-%s", rand.String(8)),
+				},
+				Spec: operatorv1alpha1.OperatorSpec{
+					PackageName: "my-cool-package",
+				},
+			}
+			err = c.Create(ctx, operator)
+			Expect(err).To(Not(HaveOccurred()))
+		})
+		AfterEach(func() {
+			By("deleting the testing Operator resource")
+			err = c.Delete(ctx, operator)
+			Expect(err).To(Not(HaveOccurred()))
+		})
+		PIt("installs the specified package", func() {
+			// Pending until we actually have some code to test
+			// Expect that a CRD and Deployment were successfully installed by rukpak
+		})
+	})
+})