diff --git a/app/code/Magento/Catalog/view/frontend/templates/product/breadcrumbs.phtml b/app/code/Magento/Catalog/view/frontend/templates/product/breadcrumbs.phtml
index a5d193afd2af4..528b2b5c59f23 100644
--- a/app/code/Magento/Catalog/view/frontend/templates/product/breadcrumbs.phtml
+++ b/app/code/Magento/Catalog/view/frontend/templates/product/breadcrumbs.phtml
@@ -11,7 +11,7 @@ $viewModel = $block->getData('viewModel');
     "breadcrumbs": {
         "categoryUrlSuffix": "<?= $block->escapeHtml($viewModel->getCategoryUrlSuffix()); ?>",
         "useCategoryPathInUrl": <?= (int)$viewModel->isCategoryUsedInProductUrl(); ?>,
-        "product": "<?= $block->escapeHtml($viewModel->getProductName()); ?>"
+        "product": "<?= $block->escapeHtml($block->escapeJsQuote($viewModel->getProductName(), '"')); ?>"
     }
 }'>
 </div>