Standardize README and add License

See ipfs/community#124

Author: RichardLitt

LICENSE

@@ -0,0 +1,22 @@
+The MIT License (MIT)
+
+Copyright (c) 2016 Protocol Labs, Inc.
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.
+

README.md

@@ -1,4 +1,28 @@
-# ipfs.io
+# website
+
+[![](https://img.shields.io/badge/made%20by-Protocol%20Labs-blue.svg?style=flat-square)](http://ipn.io)
+[![](https://img.shields.io/badge/project-IPFS-blue.svg?style=flat-square)](http://ipfs.io/)
+[![](https://img.shields.io/badge/freenode-%23ipfs-blue.svg?style=flat-square)](http://webchat.freenode.net/?channels=%23ipfs)
+[![standard-readme compliant](https://img.shields.io/badge/standard--readme-OK-green.svg?style=flat-square)](https://github.com/RichardLitt/standard-readme)
+
+> ipfs website
+
+## Table of Contents
+
+- [Install](#install)
+  - [Dependencies](#dependencies)
+- [Relative paths](#relative-paths)
+- [Site structure](#site-structure)
+- [Theme](#theme)
+- [Pages content](#pages-content)
+- [Blog content](#blog-content)
+- [Building the site](#building-the-site)
+- [Contribute](#contribute)
+- [License](#license)
+
+## Install
+
+Simply clone this repository.
 
 ### Dependencies
 
@@ -8,6 +32,10 @@ This site uses [Pelican](docs.getpelican.com) as a custom configured static site
 
 You may need to `easy_install pip` if `pip` gives you not found warnings.
 
+## Usage
+
+Open locally in the browser.
+
 ## Relative paths
 
 The site is presently built so that all paths are relative, making it easy to deploy to IPFS.
@@ -76,3 +104,15 @@ The site is built via make. Type `make` to see your options.
 You can run `./develop_server start` and the site will be automagically rebuilt while you're working on it.
 
 `./develop_server stop` will stop the server
+
+## Contribute
+
+Feel free to join in. All welcome. Open an [issue](https://github.com/ipfs/website/issues)!
+
+This repository falls under the IPFS [Code of Conduct](https://github.com/ipfs/community/blob/master/code-of-conduct.md).
+
+[![](https://cdn.rawgit.com/jbenet/contribute-ipfs-gif/master/img/contribute.gif)](https://github.com/ipfs/community/blob/master/contributing.md)
+
+## License
+
+[MIT](LICENSE)