diff --git a/tox.ini b/tox.ini
index a9250f5a6cbc..76d7576a249a 100644
--- a/tox.ini
+++ b/tox.ini
@@ -25,7 +25,7 @@ covercmd =
 basepython =
     python2.7
 commands =
-    pip install gcloud[grpc]
+    pip --quiet install gcloud[grpc]
     nosetests
 setenv =
     PYTHONPATH =