diff --git a/install/installer/cmd/render.go b/install/installer/cmd/render.go
index 75da3b8f255df8..92afd78eeaab91 100644
--- a/install/installer/cmd/render.go
+++ b/install/installer/cmd/render.go
@@ -149,6 +149,11 @@ func renderKubernetesObjects(cfgVersion string, cfg *configv1.Config) ([]string,
 			fmt.Fprintln(os.Stderr, "configuration is invalid")
 			os.Exit(1)
 		}
+
+		// Warnings are printed to stderr
+		for _, r := range res.Warnings {
+			fmt.Fprintf(os.Stderr, "%s\n", r)
+		}
 	}
 
 	ctx, err := common.NewRenderContext(*cfg, *versionMF, renderOpts.Namespace)
diff --git a/install/installer/pkg/components/proxy/service.go b/install/installer/pkg/components/proxy/service.go
index 8c3145a054f309..9cc2df9e52ccd0 100644
--- a/install/installer/pkg/components/proxy/service.go
+++ b/install/installer/pkg/components/proxy/service.go
@@ -22,7 +22,6 @@ var allowedServiceTypes = map[corev1.ServiceType]struct{}{
 }
 
 func service(ctx *common.RenderContext) ([]runtime.Object, error) {
-	serviceType := corev1.ServiceTypeLoadBalancer
 
 	loadBalancerIP := ""
 	_ = ctx.WithExperimental(func(cfg *experimental.Config) error {
@@ -30,17 +29,21 @@ func service(ctx *common.RenderContext) ([]runtime.Object, error) {
 			if cfg.WebApp.ProxyConfig.StaticIP != "" {
 				loadBalancerIP = cfg.WebApp.ProxyConfig.StaticIP
 			}
-			st := cfg.WebApp.ProxyConfig.ServiceType
-			if st != nil {
-				_, allowed := allowedServiceTypes[corev1.ServiceType(*st)]
-				if allowed {
-					serviceType = *st
-				}
-			}
 		}
 		return nil
 	})
 
+	serviceType := corev1.ServiceTypeLoadBalancer
+	if ctx.Config.Components != nil && ctx.Config.Components.Proxy != nil && ctx.Config.Components.Proxy.Service != nil {
+		st := ctx.Config.Components.Proxy.Service.ServiceType
+		if st != nil {
+			_, allowed := allowedServiceTypes[corev1.ServiceType(*st)]
+			if allowed {
+				serviceType = *st
+			}
+		}
+	}
+
 	var annotations map[string]string
 	_ = ctx.WithExperimental(func(cfg *experimental.Config) error {
 		if cfg.WebApp != nil && cfg.WebApp.ProxyConfig != nil {
@@ -78,10 +81,10 @@ func service(ctx *common.RenderContext) ([]runtime.Object, error) {
 		service.Spec.Type = serviceType
 		if serviceType == corev1.ServiceTypeLoadBalancer {
 			service.Spec.LoadBalancerIP = loadBalancerIP
-		}
 
-		service.Annotations["external-dns.alpha.kubernetes.io/hostname"] = fmt.Sprintf("%s,*.%s,*.ws.%s", ctx.Config.Domain, ctx.Config.Domain, ctx.Config.Domain)
-		service.Annotations["cloud.google.com/neg"] = `{"exposed_ports": {"80":{},"443": {}}}`
+			service.Annotations["external-dns.alpha.kubernetes.io/hostname"] = fmt.Sprintf("%s,*.%s,*.ws.%s", ctx.Config.Domain, ctx.Config.Domain, ctx.Config.Domain)
+			service.Annotations["cloud.google.com/neg"] = `{"exposed_ports": {"80":{},"443": {}}}`
+		}
 
 		for k, v := range annotations {
 			service.Annotations[k] = v
diff --git a/install/installer/pkg/components/proxy/service_test.go b/install/installer/pkg/components/proxy/service_test.go
index 9b73a188449f53..8ef47721f28370 100644
--- a/install/installer/pkg/components/proxy/service_test.go
+++ b/install/installer/pkg/components/proxy/service_test.go
@@ -4,6 +4,7 @@
 package proxy
 
 import (
+	"fmt"
 	"testing"
 
 	"github.com/gitpod-io/gitpod/installer/pkg/common"
@@ -12,11 +13,12 @@ import (
 	"github.com/gitpod-io/gitpod/installer/pkg/config/versions"
 	"github.com/stretchr/testify/require"
 	corev1 "k8s.io/api/core/v1"
+	"k8s.io/utils/pointer"
 )
 
 func TestServiceLoadBalancerIP(t *testing.T) {
 	const loadBalancerIP = "123.456.789.0"
-	ctx := renderContextWithProxyConfig(t, &experimental.ProxyConfig{StaticIP: loadBalancerIP})
+	ctx := renderContextWithProxyConfig(t, &experimental.ProxyConfig{StaticIP: loadBalancerIP}, nil)
 
 	objects, err := service(ctx)
 	require.NoError(t, err)
@@ -28,24 +30,98 @@ func TestServiceLoadBalancerIP(t *testing.T) {
 }
 
 func TestServiceAnnotations(t *testing.T) {
-	annotations := map[string]string{"hello": "world"}
+	testCases := []struct {
+		Name        string
+		Annotations map[string]string
+		Components  *config.Components
+		Expect      func(ctx *common.RenderContext, svc *corev1.Service, annotations map[string]string)
+	}{
+		{
+			Name:        "Default to LoadBalancer",
+			Annotations: map[string]string{"hello": "world"},
+			Expect: func(ctx *common.RenderContext, svc *corev1.Service, annotations map[string]string) {
+				// Check standard load balancer annotations
+				annotations = loadBalancerAnnotations(ctx, annotations)
 
-	ctx := renderContextWithProxyConfig(t, &experimental.ProxyConfig{ServiceAnnotations: annotations})
+				for k, v := range annotations {
+					require.Equalf(t, annotations[k], svc.Annotations[k],
+						"expected to find annotation %q:%q on proxy service, but found %q:%q", k, v, k, svc.Annotations[k])
+				}
+			},
+		},
+		{
+			Name: "Set to LoadBalancer",
+			Components: &config.Components{
+				Proxy: &config.ProxyComponent{
+					Service: &config.ComponentTypeService{
+						ServiceType: (*corev1.ServiceType)(pointer.String(string(corev1.ServiceTypeLoadBalancer))),
+					},
+				},
+			},
+			Annotations: map[string]string{"hello": "world", "hello2": "world2"},
+			Expect: func(ctx *common.RenderContext, svc *corev1.Service, annotations map[string]string) {
+				// Check standard load balancer annotations
+				annotations = loadBalancerAnnotations(ctx, annotations)
 
-	objects, err := service(ctx)
-	require.NoError(t, err)
+				for k, v := range annotations {
+					require.Equalf(t, annotations[k], svc.Annotations[k],
+						"expected to find annotation %q:%q on proxy service, but found %q:%q", k, v, k, svc.Annotations[k])
+				}
+			},
+		},
+		{
+			Name: "Set to ClusterIP",
+			Components: &config.Components{
+				Proxy: &config.ProxyComponent{
+					Service: &config.ComponentTypeService{
+						ServiceType: (*corev1.ServiceType)(pointer.String(string(corev1.ServiceTypeClusterIP))),
+					},
+				},
+			},
+			Annotations: map[string]string{"hello": "world"},
+			Expect: func(ctx *common.RenderContext, svc *corev1.Service, annotations map[string]string) {
+				// Check standard load balancer annotations not present
+				lbAnnotations := loadBalancerAnnotations(ctx, make(map[string]string, 0))
 
-	require.Len(t, objects, 1, "must render only one object")
+				for k := range lbAnnotations {
+					require.NotContains(t, annotations, k)
+				}
 
-	svc := objects[0].(*corev1.Service)
-	for k, v := range annotations {
-		require.Equalf(t, annotations[k], svc.Annotations[k],
-			"expected to find annotation %q:%q on proxy service, but found %q:%q", k, v, k, svc.Annotations[k])
+				for k, v := range annotations {
+					require.Equalf(t, annotations[k], svc.Annotations[k],
+						"expected to find annotation %q:%q on proxy service, but found %q:%q", k, v, k, svc.Annotations[k])
+				}
+			},
+		},
+	}
+
+	for _, testCase := range testCases {
+		t.Run(testCase.Name, func(t *testing.T) {
+			ctx := renderContextWithProxyConfig(t, &experimental.ProxyConfig{ServiceAnnotations: testCase.Annotations}, testCase.Components)
+
+			objects, err := service(ctx)
+			require.NoError(t, err)
+
+			require.Len(t, objects, 1, "must render only one object")
+
+			svc := objects[0].(*corev1.Service)
+
+			testCase.Expect(ctx, svc, testCase.Annotations)
+		})
 	}
 }
 
-func renderContextWithProxyConfig(t *testing.T, proxyConfig *experimental.ProxyConfig) *common.RenderContext {
+func loadBalancerAnnotations(ctx *common.RenderContext, annotations map[string]string) map[string]string {
+	annotations["external-dns.alpha.kubernetes.io/hostname"] = fmt.Sprintf("%s,*.%s,*.ws.%s", ctx.Config.Domain, ctx.Config.Domain, ctx.Config.Domain)
+	annotations["cloud.google.com/neg"] = `{"exposed_ports": {"80":{},"443": {}}}`
+
+	return annotations
+}
+
+func renderContextWithProxyConfig(t *testing.T, proxyConfig *experimental.ProxyConfig, components *config.Components) *common.RenderContext {
 	ctx, err := common.NewRenderContext(config.Config{
+		Domain:     "some-domain",
+		Components: components,
 		Experimental: &experimental.Config{
 			WebApp: &experimental.WebAppConfig{
 				ProxyConfig: proxyConfig,
diff --git a/install/installer/pkg/config/loader.go b/install/installer/pkg/config/loader.go
index ccc88bc711f651..e15f931fbdaf17 100644
--- a/install/installer/pkg/config/loader.go
+++ b/install/installer/pkg/config/loader.go
@@ -47,6 +47,10 @@ type ConfigVersion interface {
 
 	// ClusterValidation introduces configuration specific cluster validation checks
 	ClusterValidation(cfg interface{}) cluster.ValidationChecks
+
+	// CheckDeprecated checks for deprecated config params.
+	// Returns key/value pair of deprecated params/values and any error messages (used for conflicting params)
+	CheckDeprecated(cfg interface{}) (map[string]interface{}, []string)
 }
 
 // AddVersion adds a new version.
diff --git a/install/installer/pkg/config/v1/config.go b/install/installer/pkg/config/v1/config.go
index 9d3ab829ea2334..b52645d609f37f 100644
--- a/install/installer/pkg/config/v1/config.go
+++ b/install/installer/pkg/config/v1/config.go
@@ -73,6 +73,34 @@ func (v version) Defaults(in interface{}) error {
 	return nil
 }
 
+func (v version) CheckDeprecated(rawCfg interface{}) (map[string]interface{}, []string) {
+	warnings := make(map[string]interface{}, 0)
+	conflicts := make([]string, 0)
+	cfg := rawCfg.(*Config)
+
+	if cfg.Experimental != nil && cfg.Experimental.WebApp != nil && cfg.Experimental.WebApp.ProxyConfig != nil && cfg.Experimental.WebApp.ProxyConfig.ServiceType != nil {
+		warnings["experimental.webapp.proxy.serviceType"] = *cfg.Experimental.WebApp.ProxyConfig.ServiceType
+
+		if cfg.Components != nil && cfg.Components.Proxy != nil && cfg.Components.Proxy.Service != nil && cfg.Components.Proxy.Service.ServiceType != nil {
+			conflicts = append(conflicts, "Cannot set proxy service type in both components and experimental")
+		} else {
+			// Promote the experimental value to the components
+			if cfg.Components == nil {
+				cfg.Components = &Components{}
+			}
+			if cfg.Components.Proxy == nil {
+				cfg.Components.Proxy = &ProxyComponent{}
+			}
+			if cfg.Components.Proxy.Service == nil {
+				cfg.Components.Proxy.Service = &ComponentTypeService{}
+			}
+			cfg.Components.Proxy.Service.ServiceType = cfg.Experimental.WebApp.ProxyConfig.ServiceType
+		}
+	}
+
+	return warnings, conflicts
+}
+
 // Config defines the v1 version structure of the gitpod config file
 type Config struct {
 	// Installation type to run - for most users, this will be Full
@@ -113,6 +141,8 @@ type Config struct {
 
 	Customization *[]Customization `json:"customization,omitempty"`
 
+	Components *Components `json:"components,omitempty"`
+
 	Experimental *experimental.Config `json:"experimental,omitempty"`
 }
 
@@ -340,3 +370,15 @@ type Customization struct {
 type CustomizationSpec struct {
 	Env []corev1.EnvVar `json:"env"`
 }
+
+type Components struct {
+	Proxy *ProxyComponent `json:"proxy,omitempty"`
+}
+
+type ProxyComponent struct {
+	Service *ComponentTypeService `json:"service,omitempty"`
+}
+
+type ComponentTypeService struct {
+	ServiceType *corev1.ServiceType `json:"serviceType,omitempty" validate:"omitempty,service_config_type"`
+}
diff --git a/install/installer/pkg/config/v1/experimental/experimental.go b/install/installer/pkg/config/v1/experimental/experimental.go
index fda74cc5c74a87..b1dd94f1c8c6e2 100644
--- a/install/installer/pkg/config/v1/experimental/experimental.go
+++ b/install/installer/pkg/config/v1/experimental/experimental.go
@@ -164,9 +164,11 @@ type BlockedRepository struct {
 }
 
 type ProxyConfig struct {
-	StaticIP           string              `json:"staticIP"`
-	ServiceAnnotations map[string]string   `json:"serviceAnnotations"`
-	ServiceType        *corev1.ServiceType `json:"serviceType,omitempty" validate:"omitempty,service_config_type"`
+	StaticIP           string            `json:"staticIP"`
+	ServiceAnnotations map[string]string `json:"serviceAnnotations"`
+
+	// @deprecated use components.proxy.service.serviceType instead
+	ServiceType *corev1.ServiceType `json:"serviceType,omitempty" validate:"omitempty,service_config_type"`
 }
 
 type PublicAPIConfig struct {
diff --git a/install/installer/pkg/config/validation.go b/install/installer/pkg/config/validation.go
index 40f36bd831192c..dad71af36cb981 100644
--- a/install/installer/pkg/config/validation.go
+++ b/install/installer/pkg/config/validation.go
@@ -33,6 +33,14 @@ func Validate(version ConfigVersion, cfg interface{}) (r *ValidationResult, err
 	}
 
 	var res ValidationResult
+
+	warnings, conflicts := version.CheckDeprecated(cfg)
+
+	for k, v := range warnings {
+		res.Warnings = append(res.Warnings, fmt.Sprintf("Deprecated config parameter: %s=%v", k, v))
+	}
+	res.Fatal = append(res.Fatal, conflicts...)
+
 	err = validate.Struct(cfg)
 	if err != nil {
 		validationErrors := err.(validator.ValidationErrors)
diff --git a/install/kots/manifests/gitpod-installation-status.yaml b/install/kots/manifests/gitpod-installation-status.yaml
index e965f8ab3d04bb..adc1a7ecd625a3 100644
--- a/install/kots/manifests/gitpod-installation-status.yaml
+++ b/install/kots/manifests/gitpod-installation-status.yaml
@@ -30,7 +30,7 @@ spec:
       containers:
         - name: installation-status
           # This will normally be the release tag
-          image: "eu.gcr.io/gitpod-core-dev/build/installer:tar-preview-telemetry.25"
+          image: "eu.gcr.io/gitpod-core-dev/build/installer:sje-installer-clusterip.8"
           command:
             - /bin/sh
             - -c
diff --git a/install/kots/manifests/gitpod-installer-job.yaml b/install/kots/manifests/gitpod-installer-job.yaml
index d2b6f8b5cfeffb..9a190a06711d1d 100644
--- a/install/kots/manifests/gitpod-installer-job.yaml
+++ b/install/kots/manifests/gitpod-installer-job.yaml
@@ -28,7 +28,7 @@ spec:
       containers:
         - name: installer
           # This will normally be the release tag
-          image: "eu.gcr.io/gitpod-core-dev/build/installer:tar-preview-telemetry.25"
+          image: "eu.gcr.io/gitpod-core-dev/build/installer:sje-installer-clusterip.8"
           volumeMounts:
             - mountPath: /config-patch
               name: config-patch
@@ -263,6 +263,15 @@ spec:
 
               if [ '{{repl ConfigOptionEquals "advanced_mode_enabled" "1" }}' = "true" ];
               then
+                echo "Gitpod: Applying advanced configuration"
+
+                if [ '{{repl ConfigOptionNotEquals "component_proxy_service_serviceType" "" }}' = "true" ];
+                then
+                  # Empty string defaults to LoadBalancer. This maintains backwards compatibility with the deprecated experimental value
+                  echo "Gitpod: Applying Proxy service type"
+                  yq e -i ".components.proxy.service.serviceType = \"{{repl ConfigOption "component_proxy_service_serviceType" }}\"" "${CONFIG_FILE}"
+                fi
+
                 if [ '{{repl ConfigOptionNotEquals "customization_patch" "" }}' = "true" ];
                 then
                   CUSTOMIZATION='{{repl ConfigOptionData "customization_patch" | Base64Encode }}'
@@ -271,6 +280,8 @@ spec:
                   # Apply the customization property - if something else is set, this will be ignored
                   yq e -i ".customization = $(echo "${CUSTOMIZATION}" | base64 -d | yq e -o json '.customization' - | jq -rc) // []" "${CONFIG_FILE}"
                 fi
+              else
+                echo "Gitpod: No advanced configuration applied"
               fi
 
               echo "Gitpod: Update platform telemetry value"
diff --git a/install/kots/manifests/kots-config.yaml b/install/kots/manifests/kots-config.yaml
index 0eeae85e9f0206..96e081f257827c 100644
--- a/install/kots/manifests/kots-config.yaml
+++ b/install/kots/manifests/kots-config.yaml
@@ -370,14 +370,14 @@ spec:
             Add the domain only (eg, `gitpod.io`). Separate multiple domains with spaces.
 
     - name: advanced
-      title: Additional Options
-      description: Here are additional options that you should only make use of in coordination with us or when you know what you are doing.
+      title: Advanced Options
+      description: Here are advanced options that you should only make use of in coordination with us or when you know what you are doing.
       items:
         - name: advanced_mode_enabled
-          title: Enable additional options
+          title: Enable advanced options
           type: bool
           default: "0"
-          help_text: Enables additional customization options. Enable only when you know what you are doing!
+          help_text: Enables advanced customization options. Enable only when you know what you are doing!
 
         - name: customization_patch
           title: Gitpod customization patch (YAML file)
@@ -400,3 +400,24 @@ spec:
           required: false
           when: '{{repl ConfigOptionEquals "advanced_mode_enabled" "1" }}'
           help_text: A file with Gitpod config that will be used to patch the generated Gitpod config. Usually provided by Gitpod as a way to tailor your installation.
+
+    - name: components
+      title: Components
+      description: Customize your component configuration
+      when: '{{repl ConfigOptionEquals "advanced_mode_enabled" "1" }}'
+      items:
+        - name: component_proxy_service_serviceType
+          title: Proxy service type
+          default: ""
+          help_text: |
+            Select the [Service Type](https://kubernetes.io/docs/concepts/services-networking/service/#publishing-services-service-types)
+            for the Proxy service. If using anything other than "Load Balancer", you are responsible for configuring your network to route
+            traffic through to the `proxy` service.
+          type: select_one
+          items:
+            - name: ""
+              title: Load balancer
+            - name: ClusterIP
+              title: Cluster IP
+            - name: NodePort
+              title: Node port