diff --git a/components/installation-telemetry/cmd/send.go b/components/installation-telemetry/cmd/send.go
index 196085ef23ead3..50fe963a6c40ee 100644
--- a/components/installation-telemetry/cmd/send.go
+++ b/components/installation-telemetry/cmd/send.go
@@ -45,6 +45,11 @@ var sendCmd = &cobra.Command{
 			return fmt.Errorf("GITPOD_INSTALLATION_VERSION envvar not set")
 		}
 
+		platform := os.Getenv("GITPOD_INSTALLATION_PLATFORM")
+		if platform == "" {
+			return fmt.Errorf("GITPOD_INSTALLATION_PLATFORM envvar not set")
+		}
+
 		client, err := analytics.NewWithConfig(segmentIOToken, analytics.Config{})
 		defer func() {
 			err = client.Close()
@@ -54,7 +59,8 @@ var sendCmd = &cobra.Command{
 			Set("version", versionId).
 			Set("totalUsers", data.TotalUsers).
 			Set("totalWorkspaces", data.TotalWorkspaces).
-			Set("totalInstances", data.TotalInstances)
+			Set("totalInstances", data.TotalInstances).
+			Set("platform", platform)
 
 		if data.InstallationAdmin.Settings.SendCustomerID {
 			properties.Set("customerID", data.CustomerID)
diff --git a/gitpod-ws.code-workspace b/gitpod-ws.code-workspace
index 6390b05f561833..59b7cdb2e45f09 100644
--- a/gitpod-ws.code-workspace
+++ b/gitpod-ws.code-workspace
@@ -24,7 +24,8 @@
         { "path": "dev/changelog" },
         { "path": "dev/gpctl" },
         { "path": "dev/loadgen" },
-        { "path": "install/installer" }
+        { "path": "install/installer" },
+        { "path": "install/preview" }
     ],
     "settings": {
         "typescript.tsdk": "gitpod/node_modules/typescript/lib",
diff --git a/install/installer/pkg/components/gitpod/cronjob.go b/install/installer/pkg/components/gitpod/cronjob.go
index dcc5ca53885d69..048b6ea800ae42 100644
--- a/install/installer/pkg/components/gitpod/cronjob.go
+++ b/install/installer/pkg/components/gitpod/cronjob.go
@@ -9,6 +9,7 @@ import (
 
 	"github.com/gitpod-io/gitpod/installer/pkg/common"
 	"github.com/gitpod-io/gitpod/installer/pkg/config/v1"
+	"github.com/gitpod-io/gitpod/installer/pkg/config/v1/experimental"
 	batchv1 "k8s.io/api/batch/v1"
 	v1 "k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
@@ -21,6 +22,14 @@ func cronjob(ctx *common.RenderContext) ([]runtime.Object, error) {
 		return []runtime.Object{}, nil
 	}
 
+	platformTelemetryData := "unknown"
+	_ = ctx.WithExperimental(func(cfg *experimental.Config) error {
+		if cfg.Telemetry != nil && cfg.Telemetry.Data.Platform != "" {
+			platformTelemetryData = cfg.Telemetry.Data.Platform
+		}
+		return nil
+	})
+
 	installationTelemetryComponent := fmt.Sprintf("%s-telemetry", Component)
 
 	objectMeta := metav1.ObjectMeta{
@@ -63,6 +72,10 @@ func cronjob(ctx *common.RenderContext) ([]runtime.Object, error) {
 												Name:  "GITPOD_INSTALLATION_VERSION",
 												Value: ctx.VersionManifest.Version,
 											},
+											{
+												Name:  "GITPOD_INSTALLATION_PLATFORM",
+												Value: platformTelemetryData,
+											},
 											{
 												Name:  "SERVER_URL",
 												Value: fmt.Sprintf("http://%s.%s.svc.cluster.local:%d", common.ServerComponent, ctx.Namespace, common.ServerInstallationAdminPort),
diff --git a/install/installer/pkg/config/v1/experimental/experimental.go b/install/installer/pkg/config/v1/experimental/experimental.go
index fd33c58aae921f..ddc1557f5cba46 100644
--- a/install/installer/pkg/config/v1/experimental/experimental.go
+++ b/install/installer/pkg/config/v1/experimental/experimental.go
@@ -21,6 +21,13 @@ type Config struct {
 	WebApp    *WebAppConfig    `json:"webapp,omitempty"`
 	IDE       *IDEConfig       `json:"ide,omitempty"`
 	Common    *CommonConfig    `json:"common,omitempty"`
+	Telemetry *TelemetryConfig `json:"telemetry,omitempty"`
+}
+
+type TelemetryConfig struct {
+	Data struct {
+		Platform string `json:"platform"`
+	} `json:"data"`
 }
 
 type CommonConfig struct {
diff --git a/install/kots/manifests/gitpod-installer-job.yaml b/install/kots/manifests/gitpod-installer-job.yaml
index effeafd3773f38..cf7b5a0397a595 100644
--- a/install/kots/manifests/gitpod-installer-job.yaml
+++ b/install/kots/manifests/gitpod-installer-job.yaml
@@ -273,6 +273,9 @@ spec:
                 fi
               fi
 
+              echo "Gitpod: Update platform telemetry value"
+              yq eval-all --inplace '.experimental.telemetry.data.platform = "{{repl Distribution }}"' "${CONFIG_FILE}"
+
               echo "Gitpod: Patch Gitpod config"
               base64 -d "${CONFIG_PATCH_FILE}" > /tmp/patch.yaml
               config_patch=$(cat /tmp/patch.yaml)
diff --git a/install/preview/entrypoint.sh b/install/preview/entrypoint.sh
index 7f173fb6727466..d62ae90e4ad87c 100755
--- a/install/preview/entrypoint.sh
+++ b/install/preview/entrypoint.sh
@@ -105,9 +105,10 @@ yq e -i '.customCACert.kind = "secret"' config.yaml
 yq e -i '.observability.logLevel = "debug"' config.yaml
 yq e -i '.workspace.runtime.containerdSocket = "/run/k3s/containerd/containerd.sock"' config.yaml
 yq e -i '.workspace.runtime.containerdRuntimeDir = "/var/lib/rancher/k3s/agent/containerd/io.containerd.runtime.v2.task/k8s.io/"' config.yaml
+yq e -i '.experimental.telemetry.data.platform = "local-preview"' config.yaml
 
 echo "extracting images to download ahead..."
-/gitpod-installer render --config config.yaml | grep 'image:' | sed 's/ *//g' | sed 's/image://g' | sed 's/\"//g' | sed 's/^-//g' | sort | uniq > /gitpod-images.txt
+/gitpod-installer render --use-experimental-config --config config.yaml | grep 'image:' | sed 's/ *//g' | sed 's/image://g' | sed 's/\"//g' | sed 's/^-//g' | sort | uniq > /gitpod-images.txt
 echo "downloading images..."
 while read -r image "$(cat /gitpod-images.txt)"; do
    # shellcheck disable=SC2154
@@ -116,7 +117,7 @@ done
 
 ctr images pull "docker.io/gitpod/workspace-full:latest" >/dev/null &
 
-/gitpod-installer render --config config.yaml --output-split-files /var/lib/rancher/k3s/server/manifests/gitpod
+/gitpod-installer render --use-experimental-config --config config.yaml --output-split-files /var/lib/rancher/k3s/server/manifests/gitpod
 
 # store files in `gitpod.debug` for debugging purposes
 for f in /var/lib/rancher/k3s/server/manifests/gitpod/*.yaml; do (cat "$f"; echo) >> /var/lib/rancher/k3s/server/gitpod.debug; done