diff --git a/docs/conf.py b/docs/conf.py
index c8242bbfb0..5c9477b78d 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -33,7 +33,7 @@
 copyright = "2019-{}, Sentry Team and Contributors".format(datetime.now().year)
 author = "Sentry Team and Contributors"
 
-release = "2.26.1"
+release = "3.0.0"
 version = ".".join(release.split(".")[:2])  # The short X.Y version.
 
 
diff --git a/sentry_sdk/consts.py b/sentry_sdk/consts.py
index ae7d69aa8c..40fc145558 100644
--- a/sentry_sdk/consts.py
+++ b/sentry_sdk/consts.py
@@ -985,4 +985,4 @@ def _get_default_options():
 del _get_default_options
 
 
-VERSION = "2.26.1"
+VERSION = "3.0.0"
diff --git a/setup.py b/setup.py
index f7b6255387..c6c98eb8f6 100644
--- a/setup.py
+++ b/setup.py
@@ -21,7 +21,7 @@ def get_file_text(file_name):
 
 setup(
     name="sentry-sdk",
-    version="2.26.1",
+    version="3.0.0",
     author="Sentry Team and Contributors",
     author_email="hello@sentry.io",
     url="https://github.com/getsentry/sentry-python",