Delight: The Home screen AKA The Onboarding Checklist #21947
Description
The problem
- Users land in Element and don’t know where to begin
- We believe that users who add content quickly (and stop millhousin) are more likely to be successful in Element
- There’s a lot of paths that users might take in order to invest in Element, add and consume content in the app
- This also might be a great place to start educating users on the USP of Element, showing our value and feature set to their best use (at each stage of their user journey)
- The items listed below may change, or change priority, based on the user’s use case selection
The solution should
- Encourage users to commit to Element as their Matrix solution
- Increase D1 retention (get them coming back tomorrow)
- Help users stop "millhousin"
- Be welcoming and contain personality (this is their first screen!)
- Be easy to find; When the user first logs in it should be the first thing they see and they should be able to get back to it (especially while they’re still in their first session)
- Educate; There’s a lot to learn - Howe can we educate users subtly so that the product makes more sense faster
Today we include
- Start a DM
- Create Room
- Join Room
- Personalise profile
Depending on the chosen design and method, we could decide if we need all of these options or if a combination of these and others makes more sense.
Other options to consider including
- Set up Notifications
- Set up Secure backups
- Invite friends or Share on Socials that you joined Element (so people message you)
- Set up discoverability and identity server so others can search for you
- Join a space
- Download the app
- Anything else?
Analytics on the current screen (May 5, 2022)
https://posthog.hss.element.io/dashboard/479
Our approach
Hypothesis
We believe that by having one hero action where the user gets a reward and immediate feedback, followed by a series of investment tasks we kick start the first "retention loop" and therefore increase D1. This also will allow us to give users a tailored experience of element, based on what we know about them.
As this is a hypothesis, we've taken the ideal state and broken it into chunks that can be delivered over time:
Delivery 1: #22463
Focus on:
- Asking the use case question
- Getting baseline metrics for the one hero action
- Understand if the checklist "works"
- Provide a way back to the 'Welcome Home' screen