Merge pull request confluentinc#50 from mhowlett/rm

updated readme

Author: mhowlett

README.md

@@ -1,8 +1,28 @@
-Confluent's Apache Kafka client for Golang
-==========================================
+Confluent's Golang Client for Apache Kafka<sup>TM</sup>
+=====================================================
+
+**confluent-kafka-go** is Confluent's Golang client for [Apache Kafka](http://kafka.apache.org/) and the
+[Confluent Platform](https://www.confluent.io/product/compare/).
+
+Features:
+
+- **High performance** - confluent-kafka-go is a lightweight wrapper around
+[librdkafka](https://github.com/edenhill/librdkafka), a finely tuned C
+client.
+
+- **Reliability** - There are a lot of details to get right when writing an Apache Kafka
+client. We get them right in one place (librdkafka) and leverage this work
+across all of our clients (also [confluent-kafka-python](https://github.com/confluentinc/confluent-kafka-python)
+and [confluent-kafka-dotnet](https://github.com/confluentinc/confluent-kafka-dotnet)).
+
+- **Supported** - Commercial support is offered by
+[Confluent](https://confluent.io/).
+
+- **Future proof** - Confluent, founded by the
+creators of Kafka, is building a [streaming platform](https://www.confluent.io/product/compare/)
+with Apache Kafka at its core. It's high priority for us that client features keep
+pace with core Apache Kafka and components of the [Confluent Platform](https://www.confluent.io/product/compare/).
 
-Confluent's Kafka client for Golang wraps the [librdkafka](https://github.com/edenhill/librdkafka) C library, providing
-full Kafka protocol support with great performance and reliability.
 
 The Golang bindings provides a high-level Producer and Consumer with support
 for the balanced consumer groups of Apache Kafka 0.9 and above.
@@ -12,11 +32,12 @@ See the [API documentation](http://docs.confluent.io/current/clients/confluent-k
 **License**: [Apache License v2.0](http://www.apache.org/licenses/LICENSE-2.0)
 
 
-API strands
+API Strands
 ===========
+
 There are two main API strands: channel based or function based.
 
-Channel based consumer
+Channel Based Consumer
 ----------------------
 
 Messages, errors and events are posted on the consumer.Events channel
@@ -38,7 +59,7 @@ See [examples/consumer_channel_example](examples/consumer_channel_example)
 
 
 
-Function based consumer
+Function Based Consumer
 -----------------------
 
 Messages, errors and events are polled through the consumer.Poll() function.
@@ -57,7 +78,7 @@ See [examples/consumer_example](examples/consumer_example)
 
 
 
-Channel based producer
+Channel Based Producer
 ----------------------
 
 Application writes messages to the producer.ProducerChannel.
@@ -76,7 +97,7 @@ Cons:
 See [examples/producer_channel_example](examples/producer_channel_example)
 
 
-Function based producer
+Function Based Producer
 -----------------------
 
 Application calls producer.Produce() to produce messages.
@@ -121,7 +142,7 @@ Build
     $ go install
 
 
-Static builds
+Static Builds
 =============
 
 **NOTE**: Requires pkg-config
@@ -155,7 +176,7 @@ See [kafka/README](kafka/README.md)
 
 
 
-Getting started
+Getting Started
 ===============
 
 Installing librdkafka
@@ -182,7 +203,7 @@ Build from source:
     sudo make install
 
 
-Build the Go client
+Build the Go Client
 -------------------
 
 From the confluent-kafka-go directory which should reside