diff --git a/packages/angular_devkit/core/src/workspace/workspace-schema.json b/packages/angular_devkit/core/src/workspace/workspace-schema.json
index 223d4a8a11..71acda0c48 100644
--- a/packages/angular_devkit/core/src/workspace/workspace-schema.json
+++ b/packages/angular_devkit/core/src/workspace/workspace-schema.json
@@ -60,6 +60,10 @@
           "type": "string",
           "description": "Root of the project sourcefiles."
         },
+        "prefix": {
+          "type": "string",
+          "description": "The prefix to apply to generated selectors."
+        },
         "cli": {
           "$ref": "#/definitions/tool",
           "default": {}
@@ -91,4 +95,4 @@
       "additionalProperties": true
     }
   }
-}
\ No newline at end of file
+}
diff --git a/packages/angular_devkit/core/src/workspace/workspace-schema.ts b/packages/angular_devkit/core/src/workspace/workspace-schema.ts
index 3a5583c0e6..ba907905cc 100644
--- a/packages/angular_devkit/core/src/workspace/workspace-schema.ts
+++ b/packages/angular_devkit/core/src/workspace/workspace-schema.ts
@@ -68,6 +68,10 @@ export interface Project {
    * Root of the project sourcefiles.
    */
   root: string;
+  /**
+   * The prefix to apply to generated selectors."
+   */
+  prefix: string;
   /**
    * Tool options.
    */
diff --git a/packages/angular_devkit/core/src/workspace/workspace_spec.ts b/packages/angular_devkit/core/src/workspace/workspace_spec.ts
index 33f54fe414..e22b3e4860 100644
--- a/packages/angular_devkit/core/src/workspace/workspace_spec.ts
+++ b/packages/angular_devkit/core/src/workspace/workspace_spec.ts
@@ -51,6 +51,7 @@ describe('Workspace', () => {
       app: {
         root: 'projects/app',
         projectType: 'application',
+        prefix: 'app',
         cli: {},
         schematics: {
           '@schematics/angular': {
diff --git a/packages/schematics/angular/application/index.ts b/packages/schematics/angular/application/index.ts
index 547e650613..282e9ce47b 100644
--- a/packages/schematics/angular/application/index.ts
+++ b/packages/schematics/angular/application/index.ts
@@ -110,6 +110,7 @@ function addAppToWorkspaceFile(options: ApplicationOptions, workspace: Workspace
     const project: any = {
       root: projectRoot,
       projectType: 'application',
+      prefix: options.prefix || 'app',
       architect: {
         build: {
           builder: '@angular-devkit/build-angular:browser',
diff --git a/packages/schematics/angular/application/index_spec.ts b/packages/schematics/angular/application/index_spec.ts
index a804779992..018816559f 100644
--- a/packages/schematics/angular/application/index_spec.ts
+++ b/packages/schematics/angular/application/index_spec.ts
@@ -71,6 +71,22 @@ describe('Application Schematic', () => {
     expect(workspace.projects.foo).toBeDefined();
   });
 
+  it('should set the prefix to app if none is set', () => {
+    const options = { ...defaultOptions };
+
+    const tree = schematicRunner.runSchematic('application', options, workspaceTree);
+    const workspace = JSON.parse(tree.readContent('/angular.json'));
+    expect(workspace.projects.foo.prefix).toEqual('app');
+  });
+
+  it('should set the prefix correctly', () => {
+    const options = { ...defaultOptions, prefix: 'pre' };
+
+    const tree = schematicRunner.runSchematic('application', options, workspaceTree);
+    const workspace = JSON.parse(tree.readContent('/angular.json'));
+    expect(workspace.projects.foo.prefix).toEqual('pre');
+  });
+
   it('should handle the routing flag', () => {
     const options = { ...defaultOptions, routing: true };
 
diff --git a/packages/schematics/angular/component/index.ts b/packages/schematics/angular/component/index.ts
index e95469751d..026f3a1379 100644
--- a/packages/schematics/angular/component/index.ts
+++ b/packages/schematics/angular/component/index.ts
@@ -92,10 +92,12 @@ function addDeclarationToNgModule(options: ComponentOptions): Rule {
 }
 
 
-function buildSelector(options: ComponentOptions) {
+function buildSelector(options: ComponentOptions, projectPrefix: string) {
   let selector = strings.dasherize(options.name);
   if (options.prefix) {
     selector = `${options.prefix}-${selector}`;
+  } else if (projectPrefix) {
+    selector = `${projectPrefix}-${selector}`;
   }
 
   return selector;
@@ -119,7 +121,7 @@ export default function(options: ComponentOptions): Rule {
     const parsedPath = parseName(options.path, options.name);
     options.name = parsedPath.name;
     options.path = parsedPath.path;
-    options.selector = options.selector || buildSelector(options);
+    options.selector = options.selector || buildSelector(options, project.prefix);
 
     validateName(options.name);
     validateHtmlSelector(options.selector);
diff --git a/packages/schematics/angular/component/index_spec.ts b/packages/schematics/angular/component/index_spec.ts
index b4cbb6792a..b145633db6 100644
--- a/packages/schematics/angular/component/index_spec.ts
+++ b/packages/schematics/angular/component/index_spec.ts
@@ -28,7 +28,6 @@ describe('Component Schematic', () => {
     spec: true,
     module: undefined,
     export: false,
-    prefix: 'app',
   };
 
 
@@ -197,12 +196,12 @@ describe('Component Schematic', () => {
     expect(content).toMatch(/selector: 'pre-foo'/);
   });
 
-  it('should not use a prefix if none is passed', () => {
+  it('should use the default project prefix if none is passed', () => {
     const options = { ...defaultOptions, prefix: undefined };
 
     const tree = schematicRunner.runSchematic('component', options, appTree);
     const content = tree.readContent('/projects/bar/src/app/foo/foo.component.ts');
-    expect(content).toMatch(/selector: 'foo'/);
+    expect(content).toMatch(/selector: 'app-foo'/);
   });
 
   it('should respect the inlineTemplate option', () => {
diff --git a/packages/schematics/angular/directive/index.ts b/packages/schematics/angular/directive/index.ts
index 21f19f579c..bcacb61ef4 100644
--- a/packages/schematics/angular/directive/index.ts
+++ b/packages/schematics/angular/directive/index.ts
@@ -90,10 +90,12 @@ function addDeclarationToNgModule(options: DirectiveOptions): Rule {
 }
 
 
-function buildSelector(options: DirectiveOptions) {
+function buildSelector(options: DirectiveOptions, projectPrefix: string) {
   let selector = options.name;
   if (options.prefix) {
     selector = `${options.prefix}-${selector}`;
+  } else if (projectPrefix) {
+    selector = `${projectPrefix}-${selector}`;
   }
 
   return strings.camelize(selector);
@@ -116,7 +118,7 @@ export default function (options: DirectiveOptions): Rule {
     const parsedPath = parseName(options.path, options.name);
     options.name = parsedPath.name;
     options.path = parsedPath.path;
-    options.selector = options.selector || buildSelector(options);
+    options.selector = options.selector || buildSelector(options, project.prefix);
 
     validateHtmlSelector(options.selector);
 
diff --git a/packages/schematics/angular/directive/index_spec.ts b/packages/schematics/angular/directive/index_spec.ts
index 8d173fc8f8..9673e3cd2c 100644
--- a/packages/schematics/angular/directive/index_spec.ts
+++ b/packages/schematics/angular/directive/index_spec.ts
@@ -129,4 +129,20 @@ describe('Directive Schematic', () => {
     const content = appTree.readContent('/projects/bar/src/app/sub/test.directive.ts');
     expect(content).toMatch(/selector: '\[appTest\]'/);
   });
+
+  it('should use the prefix', () => {
+    const options = { ...defaultOptions, prefix: 'pre' };
+    const tree = schematicRunner.runSchematic('directive', options, appTree);
+
+    const content = tree.readContent('/projects/bar/src/app/foo.directive.ts');
+    expect(content).toMatch(/selector: '\[preFoo\]'/);
+  });
+
+  it('should use the default project prefix if none is passed', () => {
+    const options = { ...defaultOptions, prefix: undefined };
+    const tree = schematicRunner.runSchematic('directive', options, appTree);
+
+    const content = tree.readContent('/projects/bar/src/app/foo.directive.ts');
+    expect(content).toMatch(/selector: '\[appFoo\]'/);
+  });
 });
diff --git a/packages/schematics/angular/library/index.ts b/packages/schematics/angular/library/index.ts
index 173bad6679..7712ec7a41 100644
--- a/packages/schematics/angular/library/index.ts
+++ b/packages/schematics/angular/library/index.ts
@@ -126,6 +126,7 @@ function addAppToWorkspaceFile(options: LibraryOptions, workspace: WorkspaceSche
     const project: any = {
       root: `${projectRoot}`,
       projectType: 'library',
+      prefix: options.prefix || 'lib',
       architect: {
         build: {
           builder: '@angular-devkit/build-ng-packagr:build',
diff --git a/packages/schematics/angular/library/index_spec.ts b/packages/schematics/angular/library/index_spec.ts
index e223a3e043..47a76f0c6c 100644
--- a/packages/schematics/angular/library/index_spec.ts
+++ b/packages/schematics/angular/library/index_spec.ts
@@ -84,6 +84,21 @@ describe('Library Schematic', () => {
     expect(workspace.projects.foo).toBeDefined();
   });
 
+  it('should set the prefix to lib if none is set', () => {
+    const tree = schematicRunner.runSchematic('library', defaultOptions, workspaceTree);
+
+    const workspace = JSON.parse(tree.readContent('/angular.json'));
+    expect(workspace.projects.foo.prefix).toEqual('lib');
+  });
+
+  it('should set the prefix correctly', () => {
+    const options = { ...defaultOptions, prefix: 'pre' };
+    const tree = schematicRunner.runSchematic('application', options, workspaceTree);
+
+    const workspace = JSON.parse(tree.readContent('/angular.json'));
+    expect(workspace.projects.foo.prefix).toEqual('pre');
+  });
+
   it('should handle a pascalCasedName', () => {
     const options = {...defaultOptions, name: 'pascalCasedName'};
     const tree = schematicRunner.runSchematic('library', options, workspaceTree);
diff --git a/packages/schematics/angular/ng-new/index.ts b/packages/schematics/angular/ng-new/index.ts
index 7e44a9682a..1862d086f2 100644
--- a/packages/schematics/angular/ng-new/index.ts
+++ b/packages/schematics/angular/ng-new/index.ts
@@ -46,6 +46,7 @@ export default function (options: NgNewOptions): Rule {
     name: options.name,
     inlineStyle: options.inlineStyle,
     inlineTemplate: options.inlineTemplate,
+    prefix: options.prefix,
     viewEncapsulation: options.viewEncapsulation,
     routing: options.routing,
     style: options.style,
diff --git a/packages/schematics/angular/ng-new/index_spec.ts b/packages/schematics/angular/ng-new/index_spec.ts
index 4c75eec0d1..fb25a4d41f 100644
--- a/packages/schematics/angular/ng-new/index_spec.ts
+++ b/packages/schematics/angular/ng-new/index_spec.ts
@@ -38,4 +38,12 @@ describe('Ng New Schematic', () => {
     expect(files.indexOf('/bar/src/main.ts')).toBeGreaterThanOrEqual(0);
     expect(files.indexOf('/bar/src/app/app.module.ts')).toBeGreaterThanOrEqual(0);
   });
+
+  it('should should set the prefix in angular.json and in app.component.ts', () => {
+    const options = { ...defaultOptions, prefix: 'pre' };
+
+    const tree = schematicRunner.runSchematic('ng-new', options);
+    const content = tree.readContent('/bar/angular.json');
+    expect(content).toMatch(/"prefix": "pre"/);
+  });
 });
diff --git a/tests/@angular_devkit/build_angular/hello-world-app/.angular.json b/tests/@angular_devkit/build_angular/hello-world-app/.angular.json
index 7881cfd9e5..96df8f781e 100644
--- a/tests/@angular_devkit/build_angular/hello-world-app/.angular.json
+++ b/tests/@angular_devkit/build_angular/hello-world-app/.angular.json
@@ -9,6 +9,7 @@
     "app": {
       "root": "src",
       "projectType": "application",
+      "prefix": "app",
       "schematics": {},
       "architect": {
         "build": {