diff --git a/TestStack.ConventionTests.Autofac/CanResolveAllRegisteredServices.cs b/TestStack.ConventionTests.Autofac/CanResolveAllRegisteredServices.cs
index e917611..d946bc3 100644
--- a/TestStack.ConventionTests.Autofac/CanResolveAllRegisteredServices.cs
+++ b/TestStack.ConventionTests.Autofac/CanResolveAllRegisteredServices.cs
@@ -1,10 +1,10 @@
 namespace TestStack.ConventionTests.Autofac
 {
+    using global::Autofac;
+    using global::Autofac.Core;
     using System;
     using System.Collections.Generic;
     using System.Linq;
-    using global::Autofac;
-    using global::Autofac.Core;
 
     public class CanResolveAllRegisteredServices : IConvention<AutofacRegistrations>
     {
@@ -37,6 +37,14 @@ public void Execute(AutofacRegistrations data, IConventionResultContext result)
             result.Is("Can resolve all types registered with Autofac", failingTypes);
         }
 
+        public string ConventionReason
+        {
+            get
+            {
+                return "Container resolution failings are runtime exceptions, this convention allows you to detect missing registrations faster!";
+            }
+        }
+
         private IEnumerable<Type> GetGenericFactoryTypes(AutofacRegistrations data, IComponentRegistration componentRegistration)
         {
             return from ctorParameter in data.GetRegistrationCtorParameters(componentRegistration)
diff --git a/TestStack.ConventionTests.Autofac/ServicesShouldOnlyHaveDependenciesWithLesserLifetime.cs b/TestStack.ConventionTests.Autofac/ServicesShouldOnlyHaveDependenciesWithLesserLifetime.cs
index bcb5286..77b207c 100644
--- a/TestStack.ConventionTests.Autofac/ServicesShouldOnlyHaveDependenciesWithLesserLifetime.cs
+++ b/TestStack.ConventionTests.Autofac/ServicesShouldOnlyHaveDependenciesWithLesserLifetime.cs
@@ -1,7 +1,7 @@
 namespace TestStack.ConventionTests.Autofac
 {
-    using System.Collections.Generic;
     using global::Autofac.Core;
+    using System.Collections.Generic;
     using TestStack.ConventionTests.ConventionData;
 
     public class ServicesShouldOnlyHaveDependenciesWithLesserLifetime : IConvention<AutofacRegistrations>
@@ -37,5 +37,10 @@ public void Execute(AutofacRegistrations data, IConventionResultContext result)
 
             result.Is("Components should not depend on with greater lifetimes", exceptions);
         }
+
+        public string ConventionReason
+        {
+            get { return @"When classes with larger lifetimes depend on classes with smaller lifetimes this often indicates an error and can lead to subtle bugs"; }
+        }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests.Tests/ConventionAssertionClassTests.cs b/TestStack.ConventionTests.Tests/ConventionAssertionClassTests.cs
index 0a733d4..fa011cd 100644
--- a/TestStack.ConventionTests.Tests/ConventionAssertionClassTests.cs
+++ b/TestStack.ConventionTests.Tests/ConventionAssertionClassTests.cs
@@ -31,6 +31,11 @@ public void Execute(FakeData data, IConventionResultContext result)
             {
                 result.Is("Header", new[] {"Different"});
             }
+
+            public string ConventionReason
+            {
+                get { return "Because fail.."; }
+            }
         }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests.Tests/ConventionFixture.cs b/TestStack.ConventionTests.Tests/ConventionFixture.cs
index e28b262..84130b7 100644
--- a/TestStack.ConventionTests.Tests/ConventionFixture.cs
+++ b/TestStack.ConventionTests.Tests/ConventionFixture.cs
@@ -25,6 +25,8 @@ public void Execute(Types data, IConventionResultContext result)
                 // Oops, I forgot to set the result
             }
 
+            public string ConventionReason { get { return "Convention does not set result for testing"; } }
+
             bool IsBroken(Type type)
             {
                 return true;
diff --git a/TestStack.ConventionTests.Tests/TestConventions/CollectionsRelationsConvention.cs b/TestStack.ConventionTests.Tests/TestConventions/CollectionsRelationsConvention.cs
index cf49baf..77161ac 100644
--- a/TestStack.ConventionTests.Tests/TestConventions/CollectionsRelationsConvention.cs
+++ b/TestStack.ConventionTests.Tests/TestConventions/CollectionsRelationsConvention.cs
@@ -29,6 +29,11 @@ from item in GetItemTypes(collection)
             result.Is("Some title", collectionToItemLookup);
         }
 
+        public string ConventionReason
+        {
+            get { return "Test convention"; }
+        }
+
         IEnumerable<Type> GetItemTypes(Type type)
         {
             return from @interface in type.GetInterfaces()
diff --git a/TestStack.ConventionTests/Convention.cs b/TestStack.ConventionTests/Convention.cs
index ba5d9aa..5056730 100644
--- a/TestStack.ConventionTests/Convention.cs
+++ b/TestStack.ConventionTests/Convention.cs
@@ -3,7 +3,6 @@
     using System;
     using System.Collections.Generic;
     using System.Reflection;
-    using System.Text.RegularExpressions;
     using TestStack.ConventionTests.ConventionData;
     using TestStack.ConventionTests.Internal;
     using TestStack.ConventionTests.Reporting;
diff --git a/TestStack.ConventionTests/Conventions/AllClassesHaveDefaultConstructor.cs b/TestStack.ConventionTests/Conventions/AllClassesHaveDefaultConstructor.cs
index 28edb3c..42a6493 100644
--- a/TestStack.ConventionTests/Conventions/AllClassesHaveDefaultConstructor.cs
+++ b/TestStack.ConventionTests/Conventions/AllClassesHaveDefaultConstructor.cs
@@ -10,5 +10,10 @@ public void Execute(Types data, IConventionResultContext result)
             result.Is("Types must have a default constructor",
                 data.TypesToVerify.Where(t => t.HasDefaultConstructor() == false));
         }
+
+        public string ConventionReason
+        {
+            get { return "This convention is useful when classes need to be proxied (nHibernate/Entity Framework entities), which need a public or protected constructor"; }
+        }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests/Conventions/AllMethodsAreVirtual.cs b/TestStack.ConventionTests/Conventions/AllMethodsAreVirtual.cs
index 4dbd3c2..cda9916 100644
--- a/TestStack.ConventionTests/Conventions/AllMethodsAreVirtual.cs
+++ b/TestStack.ConventionTests/Conventions/AllMethodsAreVirtual.cs
@@ -9,5 +9,10 @@ public void Execute(Types data, IConventionResultContext result)
         {
             result.Is("Methods must be virtual", data.TypesToVerify.SelectMany(t => t.NonVirtualMethods()));
         }
+
+        public string ConventionReason
+        {
+            get { return "This convention is useful when classes need to be proxied (nHibernate entities), which need members to be virtual"; }
+        }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests/Conventions/ClassTypeHasSpecificNamespace.cs b/TestStack.ConventionTests/Conventions/ClassTypeHasSpecificNamespace.cs
index 104c013..5fa263a 100644
--- a/TestStack.ConventionTests/Conventions/ClassTypeHasSpecificNamespace.cs
+++ b/TestStack.ConventionTests/Conventions/ClassTypeHasSpecificNamespace.cs
@@ -41,6 +41,11 @@ public void Execute(Types data, IConventionResultContext result)
                 data.TypesToVerify);
         }
 
+        public string ConventionReason
+        {
+            get { return "To simplify project structure and allow developers to know where this type of class should live in the project"; }
+        }
+
         bool TypeLivesInSpecifiedNamespace(Type t)
         {
             return t.Namespace == null || t.Namespace.StartsWith(namespaceToCheck);
diff --git a/TestStack.ConventionTests/Conventions/FilesAreEmbeddedResources.cs b/TestStack.ConventionTests/Conventions/FilesAreEmbeddedResources.cs
index a6ecc11..6394af7 100644
--- a/TestStack.ConventionTests/Conventions/FilesAreEmbeddedResources.cs
+++ b/TestStack.ConventionTests/Conventions/FilesAreEmbeddedResources.cs
@@ -18,5 +18,7 @@ public void Execute(ProjectFileItems data, IConventionResultContext result)
                 string.Format("{0} Files must be embedded resources", FileExtension),
                 data.Items.Where(s => s.FilePath.EndsWith(FileExtension) && s.ReferenceType != "EmbeddedResource"));
         }
+
+        public string ConventionReason { get { return "Many files are added as 'Content' to visual studio projects, this convention enforces files with an extension are correctly set as Embedded Resources"; } }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests/Conventions/MvcControllerNameAndBaseClassConvention.cs b/TestStack.ConventionTests/Conventions/MvcControllerNameAndBaseClassConvention.cs
index 4546082..781028f 100644
--- a/TestStack.ConventionTests/Conventions/MvcControllerNameAndBaseClassConvention.cs
+++ b/TestStack.ConventionTests/Conventions/MvcControllerNameAndBaseClassConvention.cs
@@ -20,8 +20,10 @@ public void Execute(Types data, IConventionResultContext result)
                 GetControllerTypeName() + "s must be suffixed with Controller", typesWhichDoNotEndInController,
                 "Types named *Controller must inherit from ApiController or Controller",
                 controllersWhichDoNotInheritFromController);
-        }
-
+        }
+
+        public string ConventionReason { get { return "This convention detects when Mvc Controllers are likely misconfigured and do not follow Mvc conventions"; } }
+
         protected virtual string GetControllerTypeName()
         {
             return "Mvc Controller";
diff --git a/TestStack.ConventionTests/Conventions/ProjectDoesNotReferenceDllsFromBinOrObjDirectories.cs b/TestStack.ConventionTests/Conventions/ProjectDoesNotReferenceDllsFromBinOrObjDirectories.cs
index 5247982..b7f29ee 100644
--- a/TestStack.ConventionTests/Conventions/ProjectDoesNotReferenceDllsFromBinOrObjDirectories.cs
+++ b/TestStack.ConventionTests/Conventions/ProjectDoesNotReferenceDllsFromBinOrObjDirectories.cs
@@ -14,6 +14,8 @@ public void Execute(ProjectReferences data, IConventionResultContext result)
                 data.References.Where(IsBinOrObjReference));
         }
 
+        public string ConventionReason { get { return "Referencing assemblies from the bin/obj folder is normally due to a broken reference, this convention detects these issues"; } }
+
         static bool IsBinOrObjReference(ProjectReference reference)
         {
             return Regex.IsMatch(reference.ReferencedPath, AssemblyReferencingObjRegex, RegexOptions.IgnoreCase);
diff --git a/TestStack.ConventionTests/Conventions/ViewModelShouldInheritFromINotifyPropertyChanged.cs b/TestStack.ConventionTests/Conventions/ViewModelShouldInheritFromINotifyPropertyChanged.cs
index 7358582..26fd443 100644
--- a/TestStack.ConventionTests/Conventions/ViewModelShouldInheritFromINotifyPropertyChanged.cs
+++ b/TestStack.ConventionTests/Conventions/ViewModelShouldInheritFromINotifyPropertyChanged.cs
@@ -23,5 +23,13 @@ public void Execute(Types data, IConventionResultContext result)
             result.Is("ViewModels (types named *{0}) should inherit from INotifyPropertyChanged",
                 failingData);
         }
+
+        public string ConventionReason
+        {
+            get
+            {
+                return "In different scenarios, WPF can hold onto ViewModels if they do not inherit from INotifyPropertyChanged";
+            }
+        }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests/IConvention.cs b/TestStack.ConventionTests/IConvention.cs
index 2c7621e..3a24044 100644
--- a/TestStack.ConventionTests/IConvention.cs
+++ b/TestStack.ConventionTests/IConvention.cs
@@ -3,5 +3,6 @@
     public interface IConvention<in T> where T : IConventionData
     {
         void Execute(T data, IConventionResultContext result);
+        string ConventionReason { get; }
     }
 }
\ No newline at end of file
diff --git a/TestStack.ConventionTests/Internal/ConventionContext.cs b/TestStack.ConventionTests/Internal/ConventionContext.cs
index e14d395..ed16572 100644
--- a/TestStack.ConventionTests/Internal/ConventionContext.cs
+++ b/TestStack.ConventionTests/Internal/ConventionContext.cs
@@ -13,6 +13,7 @@ public class ConventionContext : IConventionResultContext, IConventionFormatCont
         readonly IList<IResultsProcessor> processors;
         readonly ITestResultProcessor testResultProcessor;
         readonly IList<ConventionResult> results = new List<ConventionResult>();
+        string conventionReason;
         bool resultSet;
 
         public ConventionContext(string dataDescription, IList<IReportDataFormatter> formatters,
@@ -65,6 +66,7 @@ void IConventionResultContext.Is<TResult>(string resultTitle, IEnumerable<TResul
             results.Add(new ConventionResult(
                 typeof (TResult),
                 resultTitle,
+                conventionReason,
                 dataDescription,
                 failingData.ToObjectArray()));
         }
@@ -76,11 +78,11 @@ void IConventionResultContext.IsSymmetric<TResult>(
             resultSet = true;
             results.Add(new ConventionResult(
                 typeof (TResult), firstSetFailureTitle,
-                dataDescription,
+                conventionReason, dataDescription,
                 firstSetFailureData.ToObjectArray()));
             results.Add(new ConventionResult(
                 typeof (TResult), secondSetFailureTitle,
-                dataDescription,
+                conventionReason, dataDescription,
                 secondSetFailureData.ToObjectArray()));
         }
 
@@ -102,6 +104,7 @@ void IConventionResultContext.IsSymmetric<TResult>(
         public void Execute<TDataSource>(IConvention<TDataSource> convention, TDataSource data)
             where TDataSource : IConventionData
         {
+            conventionReason = convention.ConventionReason;
             if (!data.HasData)
                 throw new ConventionSourceInvalidException(String.Format("{0} has no data", data.Description));
             convention.Execute(data, this);
diff --git a/TestStack.ConventionTests/Internal/ConventionResult.cs b/TestStack.ConventionTests/Internal/ConventionResult.cs
index 0a833d4..3a9caef 100644
--- a/TestStack.ConventionTests/Internal/ConventionResult.cs
+++ b/TestStack.ConventionTests/Internal/ConventionResult.cs
@@ -5,8 +5,9 @@
 
     public class ConventionResult
     {
-        public ConventionResult(Type dataType, string conventionTitle, string dataDescription, object[] data)
+        public ConventionResult(Type dataType, string conventionTitle, string conventionReason, string dataDescription, object[] data)
         {
+            ConventionReason = conventionReason;
             DataType = dataType;
             ConventionTitle = conventionTitle;
             DataDescription = dataDescription;
@@ -15,6 +16,7 @@ public ConventionResult(Type dataType, string conventionTitle, string dataDescri
 
         public Type DataType { get; private set; }
         public string ConventionTitle { get; private set; }
+        public string ConventionReason { get; private set; }
         public string DataDescription { get; private set; }
         public object[] Data { get; private set; }
 
@@ -23,6 +25,7 @@ public bool HasData
             get { return Data.Any(); }
         }
 
+
         protected bool Equals(ConventionResult other)
         {
             return DataType == other.DataType && string.Equals(ConventionTitle, other.ConventionTitle) && string.Equals(DataDescription, other.DataDescription);
diff --git a/TestStack.ConventionTests/Reporting/HtmlConventionResultsReporter.cs b/TestStack.ConventionTests/Reporting/HtmlConventionResultsReporter.cs
index 9d4a2b2..54f8a8f 100644
--- a/TestStack.ConventionTests/Reporting/HtmlConventionResultsReporter.cs
+++ b/TestStack.ConventionTests/Reporting/HtmlConventionResultsReporter.cs
@@ -66,6 +66,10 @@ protected override string Process(IConventionFormatContext context, IEnumerable<
                     html.RenderBeginTag(HtmlTextWriterTag.H4);
                     html.Write(conventionResult.ConventionTitle);
                     html.RenderEndTag();
+                    html.AddAttribute("style", "margin-left:20px;");
+                    html.RenderBeginTag(HtmlTextWriterTag.Div);
+                    html.Write(conventionResult.ConventionReason);
+                    html.RenderEndTag();
                     if (conventionResult.Data.Any())
                     {
                         html.AddAttribute("style", "margin-left:20px;");
diff --git a/TestStack.ConventionTests/Reporting/MarkdownConventionResultsReporter.cs b/TestStack.ConventionTests/Reporting/MarkdownConventionResultsReporter.cs
index 15697c6..63433aa 100644
--- a/TestStack.ConventionTests/Reporting/MarkdownConventionResultsReporter.cs
+++ b/TestStack.ConventionTests/Reporting/MarkdownConventionResultsReporter.cs
@@ -22,8 +22,10 @@ protected override string Process(IConventionFormatContext context, IEnumerable<
 
                 foreach (var conventionResult in conventionReport)
                 {
-                    sb.Append(" - ");
-                    sb.AppendLine(conventionResult.ConventionTitle);
+                    sb.Append(" - **");
+                    sb.Append(conventionResult.ConventionTitle);
+                    sb.AppendLine("**  ");
+                    sb.AppendLine(conventionResult.ConventionReason);
                 }
             }