diff --git a/commands/utils/set_args.js b/commands/utils/set_args.js
index 6d70fb6..258443e 100644
--- a/commands/utils/set_args.js
+++ b/commands/utils/set_args.js
@@ -461,6 +461,13 @@ function sync_args_from_cmd(args) {
       lt_config["run_settings"]["timezone"] = "";
     }
 
+    //Check for region
+    if ("region" in args) {
+      lt_config["run_settings"]["region"] = args["region"];
+    } else if (!lt_config["run_settings"]["region"]) {
+      lt_config["run_settings"]["region"] = "";
+    }
+
     if ("privateCloud" in args) {
       if (args["privateCloud"]=="true"){
         lt_config["run_settings"]["privateCloud"] = true;
diff --git a/commands/utils/validate.js b/commands/utils/validate.js
index dc5d908..95310bc 100644
--- a/commands/utils/validate.js
+++ b/commands/utils/validate.js
@@ -205,6 +205,17 @@ module.exports = validate_config = function (lt_config, validation_configs) {
       }
     }
 
+    //validate if region field contains expected value
+    if ("region" in lt_config["run_settings"]) {
+      if (
+        !(
+          typeof lt_config["run_settings"]["region"] === "string"
+        )
+      ) {
+        reject("Error!! string value is expected in region key");
+      }
+    }
+
     //validate if accessibility field contains expected value
     if ("accessibility" in lt_config["run_settings"]) {
       if (![true, false].includes(lt_config["run_settings"]["accessibility"])) {
diff --git a/index.js b/index.js
index d573084..4df7f85 100644
--- a/index.js
+++ b/index.js
@@ -261,6 +261,11 @@ const argv = require("yargs")
           describe: "Set custom timezone in machine for cypress.",
           type: "string",
         })
+        .option("reg",{
+          alias: "region",
+          describe: "Set data center region (e.g., us, eu, ap)",
+          type: "string",
+        })
         .option("pC",{
           alias: "privateCloud",
           describe: "Set custom private Cloud",
diff --git a/package.json b/package.json
index 4b4678e..5261d80 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "lambdatest-cypress-cli",
-  "version": "3.0.43",
+  "version": "3.0.44",
   "description": "The lambdatest-cypress-cli is LambdaTest's command-line interface (CLI) aimed to help you run your Cypress tests on LambdaTest platform.",
   "homepage": "https://github.com/LambdaTest/lambdatest-cypress-cli",
   "author": "LambdaTest <keys@lambdatest.com>",