From d072c1db477f3ea0f0481e642e0e191f4330bb28 Mon Sep 17 00:00:00 2001 From: AnamolR <44775373+AnamolR@users.noreply.github.com> Date: Fri, 25 Apr 2025 19:03:16 +0100 Subject: [PATCH 1/2] create markdown file --- content/uiux/concepts/content-strategy/content-strategy.md | 0 1 file changed, 0 insertions(+), 0 deletions(-) create mode 100644 content/uiux/concepts/content-strategy/content-strategy.md diff --git a/content/uiux/concepts/content-strategy/content-strategy.md b/content/uiux/concepts/content-strategy/content-strategy.md new file mode 100644 index 00000000000..e69de29bb2d From 3a38af13a214fb297453ee4c0d8ecf6edc5680fc Mon Sep 17 00:00:00 2001 From: AnamolR <44775373+AnamolR@users.noreply.github.com> Date: Fri, 25 Apr 2025 21:37:25 +0100 Subject: [PATCH 2/2] [Term Entry] Add Content Strategy --- .../content-strategy/content-strategy.md | 58 +++++++++++++++++++ 1 file changed, 58 insertions(+) diff --git a/content/uiux/concepts/content-strategy/content-strategy.md b/content/uiux/concepts/content-strategy/content-strategy.md index e69de29bb2d..7c23f9bd487 100644 --- a/content/uiux/concepts/content-strategy/content-strategy.md +++ b/content/uiux/concepts/content-strategy/content-strategy.md @@ -0,0 +1,58 @@ +--- +Title: 'Content Strategy' +Description: 'Plans and governs content creation, delivery, and management to support user needs and business goals.' +Subjects: + - 'Web Design' +Tags: + - 'UX' + - 'Content Design' + - 'Information Architecture' +CatalogContent: + - 'intro-to-ui-ux' + - 'paths/front-end-engineer-career-path' +--- + +**Content strategy** is the planning, creation, delivery, and governance of content across digital experiences. It ensures that content meets user needs while aligning with business objectives, tone, and brand standards. + +In UX design, content strategy is about writing but moreso, it involves organizing information, defining voice and tone, choosing content formats, and structuring messaging to guide users effectively through interfaces. + +## What Content Strategy Involves + +An effective content strategy blends design thinking, editorial planning, and system-level governance: + +- _Defining user needs and content goals_ + Strategy begins by identifying what users are trying to accomplish and what content they need to get there. + +- _Auditing and evaluating existing content_ + Reviewing what’s already published helps spot gaps, redundancies, or outdated material. + +- _Establishing voice, tone, and messaging guidelines_ + A consistent voice builds brand credibility and trust. Tone may vary depending on the context (e.g. informative, reassuring, motivational). + +- _Mapping content to user journeys_ + Each step of the user flow should be supported by appropriate and helpful content. + +- _Collaborating with design and development teams_ + Writers work with product teams to ensure content fits well within UI constraints and technical implementations. + +- _Maintaining and updating content_ + Governance processes ensure content remains accurate and relevant as the product evolves. + +## How It Impacts UX + +- _Clarity and comprehension_ + Clear, consistent content helps users complete tasks, understand instructions, and feel confident. + +- _Navigation and structure_ + Good content strategy supports wayfinding through page titles, navigation labels, and taxonomies. + +- _Emotional connection and trust_ + Language affects how users perceive a brand or interface — especially during error states or support interactions. + +- _Efficiency and task success_ + Well-written microcopy reduces hesitation and decision fatigue. Users complete tasks faster when content is scannable and actionable. + +- _Accessibility and inclusion_ + Content written in plain language supports cognitive accessibility and makes products easier to use for everyone. + +> _Note: Content is part of the interface, not separate from it. A strong UX depends on the strategy behind the words._